Content and Social Media Senior Specialist

Content and Social Media Senior Specialist

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Wilmer Hale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers.

Our goal is to reflect the diversity of our clients and the communities in which we practice.

The Senior Social Media and Content Specialist leads the firm’s social media presence across Linked In, Instagram, and X, developing creative campaigns, monitoring trends, and ensuring a consistent brand voice. This role also supports the creation of external marketing materials—web pages, practice descriptions, fact sheets, and lawyer bios—while writing and editing content for internal communications. The specialist partners with lawyers and marketing teams to deliver high-quality, engaging content that supports the firm’s communications and business development objectives.

• Leads content strategy across the firm’s social media channels, including Linked In, Instagram and X. Develops and executes campaigns to promote firm initiatives and reports on metrics. Ensures consistent brand voice across social media platforms. Shares best practices with social media team members and monitors industry trends. Provides training to firm attorneys on effective Linked In profiles and usage.
• Manages the development of external electronic and print marketing communications materials (including web pages, legal practice descriptions, fact sheets, lawyer bios, etc.) from inception to completion. Organizes and conducts kickoff meetings with all key participants. Serves a journalistic role by writing original text, working with lawyer or appropriate contact. Incorporates branding and firm positioning in text. Posts content to external website.
• Works closely with Visual Communications to ensure marketing collateral meets firm visual brand standards.
• Writes, edits and distributes/posts internal communications materials, including articles for the firm intranet.
• Drafts other content as needed to support communications and business development efforts.
• Communicates stylistic and grammatical editorial suggestions with senior members of the department, working closely with marketing team members to enforce editing and style standards for all firm marketing materials.
• Works with key lawyers, marketing reviewers, business development reviewers and others as needed to get final approval of drafted text.
• Establishes project schedule based on current workload and requirements of specific projects.
• Ensures that client consents have been obtained for any client reference.
• Contributes to the firm's Service Excellence initiative to consistently improve its image internally and externally. Displays professionalism, quality service and a "can do" attitude to internal members/departments of the firm as well as external clients and vendors.

• Superior oral and written communications skills.
• Proven success in developing and managing social media on behalf of an organization.
• Experience drafting web copy and marketing collateral.
• Experience with CMS and email management systems, and comfort with learning new technology platforms.
• Highly organized, detail oriented and able to coordinate complex content development and approval process.
• Experience using and referring to style guidelines and comfortable making firm-wide stylistic recommendations.
• Strong multitasking and project management skills and demonstrated ability to handle multiple projects at a time and tight deadlines.
• Proven ability to work independently and as part of a team.

• Superior oral and written communications skills.
• Proven success…