Marketing & Business Development Specialist - Consumer & Sports, Media and Entertainment

Marketing & Business Development Specialist – Consumer & Sports, Media and Entertainment

Hogan Lovells is a leading global law firm providing business‑oriented legal advice and high‑quality service across its breadth of practices to clients around the world. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals.

We have a well‑established global Marketing & Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas including Practice M&BD, Client Development and Sector M&BD, Corporate Communications (Public Relations, Brand, Design, Events, and online), and Pitches & Pursuits, which manage strategic global pitches.

There are also regional M&BD teams with whom this role will interact.

We seek a capable and enthusiastic self‑starter to support the marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors
. The role will encompass the full range of business development and marketing activities including pitching and credentials; client targeting and cross‑selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online content, events and conferences.

The role will be part of a global team working collaboratively to ensure that objectives and plans for the Consumer sector and Sports, Media and Entertainment sector are delivered. This will involve ensuring a coordinated, structured approach to marketing efforts for profile raising, targeting, client development, pitching, and knowledge development across the sectors.

• Support implementation of integrated marketing campaigns to help raise our profile and awareness among our key target audiences and generate opportunities to meet potential clients.
• Support client seminars, conferences, CLE trainings, webinars, association activities, and other marketing‑oriented events and programs, to include:
  • Logistics and development of invitations and program materials.
  • Day‑of support and follow‑up, including metrics‑driven ROI reporting.
• Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
• Responsible for the production, editing, and distribution of client alerts and other client communications using the firm’s distribution tools.
  • Create and update contact distribution lists.
  • Draft email communications and post content to the firm’s website.
  • Track and report on readership metrics.
• Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media.
• Assist in managing social media posts and monitoring performance and engagement data (Linked In, Clearview Social) with regular updates to M&BD stakeholders.
• Promote capabilities across the firm through regular internal newsletters and maintenance of sector intranet sites.
• Work with the M&BD Manager to plan internal sector and practice meetings and retreats.
• Coordinate legal directory submissions for ranking organizations and publications.

• Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm’s best practice methodology is applied.
• Keep all standard pitch materials up to date and collate and maintain the pitch tracking tool including on‑going reviews and recommendations to improve processes.
• Support sector working group objectives and targeting plans and work with them to ensure successful pursuit of the plans.
• Leverage the firm’s CRM database (Inter Action) to track client and prospect engagement and maintain client mailing lists.

• Deliver market research, client analysis and internal intelligence to support the annual business planning process.
• Support M&BD and partners on the implementation and creation of M&BD plans and budgets, regularly monitoring and reporting on…