Director, Marketing

Summary

The Director of Marketing will lead the development and execution of integrated, multi‑channel strategies to drive brand growth, fan acquisition, loyalty, and ticket revenue. This role oversees the paid and owned marketing strategy, ensuring a cohesive approach across digital, social, and media partnerships to strengthen fan engagement and brand affinity. The Director will design and implement campaigns that deepen community connections while optimizing performance across all channels.

As a key member of the marketing leadership team, the Director will collaborate with senior leaders to bring the brand strategy to life and achieve revenue goals. Core responsibilities include defining the optimal channel mix, driving audience and creative testing, and building scalable evergreen programs alongside high‑impact campaigns. The ideal candidate combines strategic vision and creative problem‑solving with hands‑on execution, demonstrates strong operational and analytical skills, and leads with a results‑oriented mindset.

• Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
• Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including , social handles, app, in‑game assets, paid social, paid digital, email, and more.
• Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
• Oversee creative campaigns that increase game‑day attendance and enhance fan engagement.
• Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
• Collaborate cross‑functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
• Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
• Lead the day‑to‑day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.

• Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
• Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.

• Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
• Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
• Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.

• Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics. Serve as a thought leader to innovate in an evolving entertainment and digital landscape.
• Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
• Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.

• Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
• Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.

• 8+ years of progressive marketing experience, including at least 3 years management experience.
• Proven success in developing and executing integrated, multi‑channel marketing strategies.
• Hands‑on experience with paid media, lifecycle marketing, and performance optimization.
• Strong understanding of…