Content Marketing Manager

Arbo is a dynamic data, analytics, research, and services company that transforms regulatory and market data into business intelligence trusted by market leaders in energy transportation, trading, and marketing. Arbo customers receive trustworthy data and insights with viewpoints and differentiated intelligence tailored to provide a foundation for strategic decision-making.

Our data acquisition systems and analytics work 24/7 along with our expert research team to support billions of dollars of project development, commercial and regulatory decisions, commodity trades, and transportation transactions.

Our strong core values and culture create a high-performance and energy environment that maintains the discipline needed to drive results alongside a casual and candid atmosphere that easily allows authenticity.

Successful Arbonauts have these goals and traits in common:

• Seek purpose in their career
• Bring a leadership and ownership point of view to their endeavors
• Possess strong core values and judgment
• Have a strong interest in business administration
• Excel in a functional discipline and enjoy multitasking across functions
• Value and seek equity ownership in a company
• Thrive with autonomy and undaunted by ambiguity
• Pursue continuous improvement and learning

• Lead the creation of all marketing content in collaboration with Commercial, Data/Product, Research, and Consulting teams.
• Ensure maximum distribution of content via owned and earned channels.
• Develop and leverage content and manage all elements of the marketing mix to maintain and expand thought leadership and generate demand for and enable sales of the Arbo offering.
• Provide input into development of annual marketing plan and budget.
• Collaborate with the Research team to ensure marketing collateral can source content from ArView research products.
• Content Creation, Management, and Distribution
  • Continuously grow the content library with case studies, blogs, testimonials, landing pages, sales enablement decks, etc.
  • Create customer success stories and testimonials to support sales conversations.
  • Create and/or supervise the creation of all content ensuring adherence to brand standards.
  • Lead content creation on Linked In by posting content 2-4x per week that blends personal and Arbo brand voices and sets the example for all Arbonauts.
  • Own all aspects of the webpage content management (Word Press).
  • Nurture existing and create new media relationships to ensure continuous earned media placements.
  • Lead a company initiative to produce video, podcast, or other multimedia content to diversify formats as relevant for Arbo audiences and distribution channels.
  • Track and report on content performance metrics including traffic, engagement, and conversion rates.
  • Conduct regular content audits to identify optimization opportunities and content gaps.
  • Manage content calendar and editorial workflow.

Arbo content is developed as product under the ArView research line-of-business and as marketing collateral and is distributed across the marketing mix via owned, earned and paid media channels including Linkedin, brand website, blog, and in-person events. This role offers the opportunity to leverage the strong brand of an established growth company to make an immediate impact.

An ideal candidate will possess an enterprising “owner” mindset along with experience delivering content — concepting, authoring (e.g. re-packaging, editing, writing net-new) and publishing — in a business-to-business or similar environment. She or he would be highly motivated to pursue accelerated professional growth and by our mission to help American industry build and operate energy infrastructure that powers the world.

As an “Arbonaut” you will work across functions and with customers as part of one team with strong shared values while enjoying the autonomy to make decisions and organize work and life in a way that maximizes well-being and productivity.

The CMM will report to the VP of Marketing and Customer Operations to execute the annual marketing plan and associated budget and will be eligible to supervise future marketing staff. This role will be a member of the Commercial team…