Marketing Modernization Director

Job Description Summary

The Marketing Modernization Director is a pivotal role designed for a strategic leader passionate about driving change and setting new benchmarks in digital marketing within the healthcare sector. This individual will be at the helm of modernizing GE Healthcare's approach to digital marketing, focusing on leveraging the latest advancements in AI, search engines, social media, and lifecycle marketing to significantly enhance our digital footprint in the U.S. and Canadian markets.

GE Health Care is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

• Digital Strategy Innovation: Spearhead the modernization of our paid and organic search strategies, incorporating AI-driven platforms such as ChatGPT, Claude, and Gemini to align with evolving buyer behaviors and search patterns. Develop cutting‑edge approaches to improve our quality score and optimize our presence across digital channels.

• Social Media Excellence: Redefine our organic and paid social media strategies to amplify thought leadership content, enhance SERP rankings, and improve quality scores on platforms including Linked In, Meta, and others. Drive engagement and elevate our brand presence through innovative social‑media tactics and content marketing. Develop and execute Employee advocacy program ensuring our Associates are able to easily communicate our thought leadership content on our channels and are driving the GEHC brand to their connections.

• Lifecycle Marketing Leadership: Craft and execute a comprehensive lifecycle marketing strategy that enhances customer relationships from prospecting to repurchase. Utilize email and other channels in a coordinated manner to deepen engagement and drive customer loyalty and retention.

• Email Strategy Development: Design and implement sophisticated email marketing strategies that effectively engage target audiences and drive key business objectives. Utilize segmentation, personalization, and automation to enhance the customer journey from acquisition through to loyalty and retention.

• Data Analysis & Optimization: Regularly analyze campaign performance and customer behavior to identify insights and opportunities for optimization. Leverage A/B testing and other methodologies to continuously improve campaign effectiveness and ROI.

• Strategic Analysis and Execution: Conduct thorough market analysis to identify gaps and opportunities in our current digital marketing strategies. Develop and implement robust action plans to address these gaps, leveraging data‑driven insights to guide decision‑making.

• Stakeholder
  
  Collaboration:
  
  Establish and nurture strategic relationships with key digital advertisers and platforms to ensure GE Healthcare remains at the forefront of digital marketing trends and opportunities.

• Bachelors degree required, Master’s degree preferred.
• Certification in AI, machine learning, or experience using LLM to improve digital marketing capabilities required.
• Minimum of 6 years of experience executing digital marketing programs, with a proven track record of leading successful marketing transformation projects.
• Deep understanding of digital marketing ecosystems, including SEO, AI‑driven content platforms, social media strategies, and lifecycle marketing.
• Exceptional leadership skills with the ability to manage and inspire a team towards achieving groundbreaking results.
• Strong analytical skills, with a knack for identifying trends and insights in complex data sets.
• Excellent relationship‑building capabilities with internal stakeholders and external partners.
• Agile and innovative thinker, with a relentless drive for excellence and a constant eye on the latest marketing trends and technologies.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with…