Consumer Insights Research Manager, Product

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

AARP’s Policy, Research and International Affairs leads the development and communication of AARP’s public policies and, research and insights on the issues that matter to people 50-plus.

The Consumer Research Insights Manager, Products conceptualizes, develops, and conducts primary and secondary research that informs product strategy, consumer experience, and organizational decision-making. This role generates actionable insights to identify consumer needs, evaluate opportunities, and guide product innovation throughout the development lifecycle. Working closely with cross-functional stakeholders, the manager helps shape product roadmaps, evaluate concepts and experiences, establish measurement frameworks and consumer feedback systems, and assess product performance through key metrics and analytics.

The role also advances research capabilities through the use of emerging tools, including AI-enabled research solutions, while driving alignment across teams and delivering insights in a fast-paced, evolving environment characterized by change, ambiguity, and continuous innovation. In addition, the manager may assist with evaluating programs and business priorities to identify improvements and to measure outcomes, while identifying opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department.

• Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association’s research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
• Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
• Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
• Determine strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data…