Vice President of Retail Stores

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New York, NY, US

Salary Range: $ To $ Annually

Position Overview

The VP of Retail Stores will be a key member of Tuckernuck’s leadership team and is responsible for leading the strategy, development, and operational execution of Tuckernuck’s growing retail store footprint.

This role will oversee the full lifecycle of our physical retail store business from market strategy, site selection, and lease negotiations through store design, construction, openings, fleet planning, and ongoing operational performance. The VP will partner closely with cross-functional leaders across Finance, Merchandising, Marketing, Design, Technology, Operations, and HR to ensure our stores reflect the Tuckernuck brand and deliver an exceptional customer experience.

The ideal candidate is both a strategic thinker and an exceptional operator, someone who can envision what our retail fleet should look like several years from now while also driving the details required to open a store on time, on budget, and to the highest standard. Most importantly, this leader will help Tuckernuck scale thoughtfully while protecting what makes the brand special, creating physical stores that deepen customer relationships and strengthen the overall Tuckernuck experience.

Core Responsibilities

Develop and execute Tuckernuck’s long-term retail store strategy and physical store footprint in partnership with the executive team.

Develop a multi-year retail fleet plan, including market prioritization, store count, timing, format, and investment requirements.

Identify and evaluate new markets and opportunities for expansion based on customer demographics, brand awareness, market potential, and financial performance.

Partner with Finance to develop business cases, investment models, and ROI expectations for new stores.

Monitor the performance of the existing fleet and make recommendations regarding growth, optimization, relocation, expansion, or closure.

Serve as the executive owner of Tuckernuck’s physical retail strategy and ensure alignment with the broader company growth plan.

Lead the end-to-end development of new stores, from initial site evaluation through grand opening.

Partner with the Co-Founder, Chief Creative Officer, Finance, Operations, and external partners on site selection, lease negotiations, architectural planning, permitting, construction, fixtures, technology, and store readiness.

Establish clear project plans, budgets, timelines, milestones, and accountability for each store development.

Lead cross-functional teams and external vendors to ensure stores open on time, on budget, and in accordance with Tuckernuck’s brand standards.

Develop a repeatable and scalable store opening process as Tuckernuck expands its fleet.

Oversee post-opening assessments and identify opportunities to continuously improve the store development process.

Build and maintain strong relationships with landlords, developers, brokers, contractors, architects, and other real estate and construction partners.

Provide strategic leadership and oversight of retail operations across the Tuckernuck store fleet.

Establish consistent operating standards and processes while preserving the unique customer experience and culture of each location.

Partner with the retail leadership team to drive sales, profitability, customer experience, labor productivity, and operational excellence.

Develop and monitor key retail KPIs and use data to identify opportunities and address performance gaps.

Ensure stores are appropriately staffed,…