Automotive Sales Trainer

Automotive Sales Trainer – GP Strategies Corporation

The Automotive Sales Instructor is responsible for delivering high-impact training programs to dealership sales personnel. The role facilitates product and sales process skills to Automotive Brand Specialists and Sales Managers, aiming to achieve learning and culture change in the retail environment. It supports planning and execution of training programs aligned with brand and operational goals and enhances overall training effectiveness.

• Delivers sales process, customer and product knowledge- and skill-based instruction, including certification, tactical, product launch and tailored programs.
• Consults with dealership management, region and area teams to assess learning gaps and identify training needs. Proposes learning solutions and offers additional perspective as needed to resolve performance problems.
• Creates training plans and schedules that consider the needs of dealers and markets. Customizes training content to dealership needs using sound instructional design principles.
• Assists with onboarding of new dealership employees via delivery of the Brand Experience course and individualized coaching. Evaluates new hire readiness and provides additional training opportunities to maximize retention.
• Plans and executes training programs including vehicle launches and immersive driving experiences.
• Uses a variety of facilitation and training methodologies to achieve learning outcomes. Provides timely feedback and coaching during training activities to improve learner performance.
• Conducts evaluation of learning programs. Monitors and revises training programs based on end‑user feedback and impact on dealer performance.
• Participates as a subject‑matter expert in program design and development with the Sales Account Team. Assists in determining core competencies for Audi Brand Specialists and Sales Managers.
• Monitors progress of assigned dealers toward certification goals and communicates status to area teams and dealer management.

• 3 to 5 years of training and facilitation experience in virtual, on‑the‑job and classroom formats.
• Bachelor’s degree (B.A., B.S.).
• Minimum 3 years relevant experience in automotive retail, hospitality and/or customer care.
• Knowledge of adult learning theory and instructional design process.
• Effective time‑management skills.
• Personal computer skills in major Office applications:
  PowerPoint, Word, Excel.

• Prior experience in instructional design and curriculum development.
• Master’s degree in Instructional Design or Education.
• Use of web‑development programs such as Articulate Storyline/Rise.
• Automotive product knowledge.
• Dealership process diagnostic abilities.
• Budget management experience.

• Up to 75% travel required to work with dealers, business owners, attend meetings and train‑the‑trainer workshops.
• Must be able to travel internationally.
• Future relocation flexibility a plus.

Mid‑Senior level

Full‑time

Sales and Business Development