Account Executive

Job Title

Account Executive

About The Position | Major goals and objectives and location requirements

The D/Cipher-MNI Sales Account Executive is responsible for assessing the market potential of prospective accounts and building meaningful relationships with local, regional, and national businesses to understand and solve their marketing challenges. This role is ideal for a proven sales professional and marketing leader who thrives in a consultative, relationship-driven environment and is motivated to grow and maintain a high-performing territory.

The D/Cipher-MNI Sales Account Executive will identify, develop, and expand client relationships through face-to-face meetings, strategic prospecting, industry events, branding initiatives, presentations, and by penetrating organizations at the highest decision-making levels. This role works closely with clients, advertising agencies, and internal teams to design and execute integrated advertising and marketing programs that align with client objectives and deliver measurable results against key performance indicators (KPIs) including the following key responsibilities:

• Develop and manage a robust sales territory by building brand equity, driving business development, and selling advertising solutions throughout regional markets.
• Bring a deep understanding of end-to-end digital media products and media solutions in order to confidently position customized, results-driven strategies.
• Cultivate and grow high-level relationships with clients and advertising agencies using a consultative, insight-driven sales approach, driving new growth from new brand and agency accounts.
• Identify and unlock revenue opportunities within existing brand and agency relationships to drive incremental growth.
• Provide ongoing client management, including regular performance reviews, marketing plan optimization, educational events, and client entertainment.
• Deliver consistent updates to management on sales pipeline, percent-to-goal, territory performance, opportunities, and regional challenges.
• Conduct thorough client needs analyses to uncover marketing pain points and develop targeted strategies to address them.
• Consistently exceed annual revenue goals.

This role is remote, though travel to the office will be required as appropriate given business needs.

D/Cipher is People Inc.'s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. Media Now Interactive (MNI), part of the People Inc. family, has been a trusted partner to regional and national agencies and brands for over 55 years, and is an integral distribution channel for the People Media offerings.

The D/Cipher-MNI team provides a single point of contact for multiplatform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in select markets.

• 55%:
  Achieve revenue goals established by the company for both existing and developmental accounts. Sell advertising and digital solutions while providing ongoing service to advertising agencies and direct clients. Evaluate the advertising revenue potential of assigned accounts and communicate advertiser marketing needs to sales management, research, production, and promotion teams to develop impactful, customized presentations. Maintain strong, positive relationships with clients and internal stakeholders.
• 20%:
  Proactively prospect new business opportunities across the territory, including B2C and B2B clients, through consistent outreach, face-to-face meetings, presentations, events, entertainment, and other business development efforts.
• 10%:
  Collaborate with internal D/Cipher-MNI teams-including planning, marketing, research, account management, and ad-ops-to…