Sales & Business Development Professionals​/Territory Sales Associate

Job Description

Territory Sales Associate

The incumbent develops and executes retailer recruitment and business development initiatives with the goal of increasing the number of licensed lottery sales agents (“retailers”). The incumbent is expected to work directly with OLG staff (e.g., sales, marketing, licensing), prospective retailers, another external customer in recruitment and licensing processes.

• Develops a business plan on retailer recruitment detailing scope, tasks, steps, objectives and goals with a timeline for completion. The following, among other activities, should be included in the business Plan:
• Conducting a census or survey of territories (e.g., zip codes, wards) identifying grocery, liquor, convenience stores, gas stations and social setting, and any other retail outlet which incumbent believes may become an efficient retailer.
• Incorporating new recruitment data into OLG’s Recruitment database or create a new database, if more efficient, to capture recruitment efforts and results.
• Prioritize recruitment in the following categories a) liquor stores; b) grocery stores (independent and chain); c) convenience stores; and d) gas stations.
• Explore other new business categories for lottery licensing.
• Generate visual maps that identify existing retailers and locations of prospective retailers.
• Uses Sales Wizard application to identify, track and insert comments/data on the results of meetings/discussions with prospective retailers.
• Using Sales Wizard and other data systems, as directed by OLG, provide weekly reports and presentations to OLG staff on the status and results of recruitment activities.
• Communicates with applicants and prospective applicants to assess and/or facilitate/assist them in the licensing process.
• Performs effective utilization of the Microsoft Office Suite for tasks such as data entry and analysis and demonstrates more than basic skills on use of excel.
• Will work closely with the Sales Coordinators, Director of Sales, Director of Regulation & Oversight and other OLG executives throughout the recruitment and licensing process.
• Possess effective communication skills both verbally and in writing with people from diverse backgrounds and professions.
• Must be detail-oriented and possess strong organizational, prioritizing, record-keeping, and time management skills.
• Good negotiating skills that, at times, may be under stressful situations.
• Performs all duties in accordance with OLG's policies and procedures and within the realm of OLG's vision, mission and values.
• Capable of working 8 hours a day in the field with potential retailers.
• The incumbent must possess a valid driver's license and vehicle.
• The duties will require incumbent to spend over 90% of their time in the field performing recruitment activities.
• Performs other related duties.

• Good negotiating skills under stressful situations.
  Required
• Advanced knowledge of the Microsoft Office Suite.
  Required
• Possesses effective communication skills; verbal and written.
  Required