Senior Marketing Campaign Manager, Federal

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. Node Zero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises.

It is used by ITOps/Sec Ops teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

We are seeking a Sr. Campaigns Manager, Federal to own integrated campaigns for Horizon3's Federal and Public Sector business: civilian agencies, the DoD, the Defense Industrial Base, and SLED. You will build campaigns that fit how government buys, including budget cycles, procurement vehicles, compliance mandates, and partner-led sales, and hold them to the same pipeline ROI standard as the commercial business.

You will report to the Director, Marketing Campaigns & Operations and work in close partnership with Federal sales leadership, the Sr. Federal Field Marketing Manager, channel field marketing, Carahsoft, and Federal channel partners. Your job is to put Horizon3's strongest Federal proof points, including FedRAMP High authorization and NSA CAPT program participation, in front of the right agencies and programs in the right format.

This role requires someone who understands how the Federal government buys, how Defense Industrial Base suppliers operate, and how to design campaigns that work within procurement cycles and compliance constraints.

• Own and execute the Federal campaign plan, aligned with Federal fiscal years, procurement cycles, and sales priorities.

• Segment the market (Civilian, DoD, DIB, SLED) and partner with sales leadership to build target account lists.

• Map buying groups for priority agencies and programs, including security/IT leaders, program offices, and key influencers.

• Develop campaign briefs centered on key compliance and security drivers (e.g., CISA KEV, CMMC, FedRAMP, continuous security validation).

• Execute multi-channel campaigns using email nurtures, targeted ads, webinars, content, and industry media.

• Orchestrate agency- and program-level plays with SDR and partner outreach, ensuring compliance with Federal ethics rules.

• Align with the Sr. Federal Field Marketing Manager to integrate digital campaigns before and after field events.

• Partner with Product Marketing to create Federal-specific messaging, compliance mapping, and proof points.

• Collaborate with channel teams, distributors (e.g., Carahsoft), resellers, and SIs on joint demand generation and co-branded campaigns.

• Manage partner marketing funds as performance investments tied to pipeline targets.

• Serve as the primary campaign partner to Federal sales leadership, driving alignment on account engagement and follow-ups.

• Define long-cycle KPIs: agency engagement, meetings booked, sourced/influenced pipeline, CPO, and stage progression.

• Work with Marketing Operations to ensure accurate campaign attribution in Salesforce.

• Report performance to marketing and sales leadership with clear optimization recommendations.

• Act as a Federal subject matter expert (SME) for the broader marketing team. (Individual contributor role; no direct reports.).

• 6+ years of B2B campaign, demand generation, or ABM experience, with significant focus on the Federal or Public Sector market.

• Deep understanding of Federal buying motions, procurement constraints, budget cycles, and channel-led sales.

• Proven track record of driving pipeline across at least two segments:
  Civilian, DoD, DIB, or SLED.

• Hands-on experience running co-marketing programs with…