CEO - HelloPest, Inc.

Company Description

We are Mechanism Ventures. In 2019, we started building profitable startups from scratch. We brought together top engineering minds from places like Princeton and MIT to drive the highest success rates in the industry while turning company building into a science.

During that time, we’ve built ten high‑growth companies, driving $200M+ in revenue. Along the way, we’ve developed an engineering approach to entrepreneurship rooted in algorithms and advanced mathematics.

Now, we’re working to automate company building to the point that we can press a button to launch profitable companies—ventures that can reinvest their own resources to become enterprises that help millions, or even billions, of people.

Hello Pest, Inc. is a Mechanism portfolio company on a mission to make homes cleaner, safer, and healthier. Our flagship product, the Pest Rx, replaces outdated traps and poisons with a modern, humane, technology‑driven solution. We are redefining a $10B+ legacy industry by delivering effective and toxin‑free pest protection directly to consumers.

Hello Pest is a validated DTC brand with a proven acquisition engine and a $2M run rate. We are quickly approaching full profitability.

As the CEO of Hello Pest, your mission is to take this validated foundation and transform it into a robust profit center. You will own the entire business, including P&L, board management, supply chain, product development, and the scaling of our growth engine.

This is a role for a hands‑on builder and growth operator. You will personally own the growth strategy, execute the media buying, manage the creative output, and make the hard calls under pressure. You will build (and rebuild) systems until the mission is complete.

If your instinct is to hire others to do all the work immediately, this isn’t for you. We need a leader who finds the leverage points themselves before building a team around them.

However, as you prove the model at scale, your role will evolve. You will build a lean, high‑performance team to support you as you expand into new product lines and channels, aiming to dominate the modern pest control category.

As the CEO, you will have access to Mechanism’s in‑house Practice Areas for operational support across Growth, Product, Engineering, Design, Operations, People, Finance, and Legal. Our in‑house experts are at the top of their fields and are here to provide world‑class strategic guidance and execution.

Additionally, you will participate as a member of the company’s board of directors.

• Own the P&L and the Mission: You are accountable for taking the company to significant profitability in year 1.

• Drive Product‑Led Growth: Architect and optimize the user journey to maximize conversion, retention, and LTV across our business lines.

• Drive Performance Marketing: Optimize and scale paid acquisition channels (e.g., Google, Meta, Tik Tok) to ensure high‑volume, profitable customer acquisition.

• Build the Team: Recruit, hire, and manage a team of top performers. You will set the standard for talent density and execution velocity.

• Set the Strategy: Own and develop the strategic vision of the business in coordination with the board of directors.

• Identify and Capture Alpha: Relentlessly hunt for high‑leverage opportunities—new channels, new products, or operational efficiencies—that create non‑linear value.

• You are a Builder/Scaler: You don’t just manage systems; you engineer them for growth. You are comfortable getting your hands dirty to fix a funnel or debug a campaign, but you know how to build systems that scale beyond your personal effort.

• You are a "Double Threat" in Growth: You possess a rare combination of deep expertise in Product‑Led Growth AND Performance Marketing. You understand how product mechanics and paid acquisition amplify each other.

• You are Obsessive about Unit Economics: You understand that growth without profit is vanity. You focus on LTV/CAC, contribution margin, and payback periods.

• You are Ready to Bet Big on Yourself: You don’t want to be a cog in an established corporate machine. You want to build an enterprise.

• You are a Natural Leader: You…