Senior Manager, Consumer Insights

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Our insights team is adopting the latest research technologies to move faster and smarter, with the goal of improving decision-making across the company. We're looking for a leader to join us and push that further: bringing a clear point of view, a high bar for the work, and the curiosity to keep trying new approaches.

This role leads a team that turns consumer understanding into decisions and direction for T-Mobile's marketing and product leaders. It brings a forward-looking point of view, balances long-term strategic work with fast-turn insights, helps the team adopt the latest consumer research technologies and manages a portfolio of select, innovative partners to continually increase the research organization’s impact. It leads primary research that blends qualitative depth with quantitative scale, and partners with a group of leaders to determine where research dollars go, managing within its own budget areas.

The role works as a senior-level partner to business leaders, with a deep understanding of what drives the business. Success is measured by the quality of the decisions and strategies the team influences, the capability it builds, and the growth of its people.

• Help shape the vision and agenda for consumer insights: define the enduring questions the business must answer, develop a proactive point of view, and bring it to senior leaders proactively.
• Lead primary research that blends qualitative depth with quantitative scale, including research design, analysis, and synthesis into clear, actionable recommendations presented to business stakeholders
• Partner with business owners and fellow leaders to build the annual research plan and determine where research dollars go, and embed insights into planning and decision cycles
• Evaluate, pilot, and adopt emerging research technologies (e.g., AI-enabled analysis, automated reporting, new methods) and selectively choose innovative partners to move faster and smarter, shifting work in-house where it makes sense
• Deliver fast-turn insights that give leaders answers in days, not weeks, through always-on data, AI-assisted analysis, rapid methods, and existing consumer data
• Analyze existing consumer data, including unstructured sources such as open-ended feedback, and customer interactions, to track satisfaction, usage, and behavior over time
• Lead, coach, and develop a team of research professionals, setting a high bar for quality, curiosity, and strategic impact
• Manage vendor relationships and spend within the team's budget areas: select partners, ensure on-time and on-budget delivery, and regularly assess where to build versus buy
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• Acceptable areas of study include Marketing, Psychology, Behavioral Science, Business, Data Analytics or related field (Preferred)
• 4-7 years Marketing research experience on consumer products on either vendor or client side. (Preferred)
• 4-7 years Experimental research design experience and training. (Preferred)
• 4-7 years Experience of using syndicated research in an analyst, planning, or product management function with…