Sr Marketing Direct Response Channels Manager

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. While we're proud of our history, we're even more excited about our future.

With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

The Target Pay Range for this position is $-$ annually. The full Pay Range is $97,400.00 - $ annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant.

Incentives are performance based and targets vary by role.

Because people helping people starts with supporting you.

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Remote work eligible positions
• BECU Cares volunteer time off + donation match

As the Sr. Marketing Direct Response Channels Manager, you'll be at the forefront of BECU's mission to improve financial well‑being for our members and communities. You'll lead innovative, data-driven email and direct mail campaigns that spark meaningful engagement and drive growth. Your strategic thinking and creative execution will empower BECU to reach new members and deepen relationships with existing ones. This is your opportunity to shape how we connect, communicate, and create value-making every message matter and every campaign count.

• Design and implement compelling email and direct mail campaigns that drive member acquisition and product adoption, aligning with BECU's growth and community impact goals.
• Develop quarterly and annual channel plans that support broader marketing and business objectives, ensuring your work contributes to the bigger picture.
• Manage the full lifecycle of campaigns-from audience segmentation and creative briefing to offer strategy, deployment, and performance optimization.
• Partner with analytics teams to define KPIs, build dashboards, and deliver actionable insights that shape future strategies and elevate performance.
• Collaborate with data experts to apply predictive models that enhance targeting, improve list quality, and maximize ROI across direct channels.
• Work closely with product, brand, content, analytics, and senior leadership to ensure campaigns are consistent, member‑centric, and aligned with BECU's values.
• Oversee internal and external partners for production, data processing, and deployment-ensuring timelines and budgets are met with precision.
• Lead a continuous testing agenda (A/B testing subject lines, creative, offers, targeting criteria) to refine strategies and boost channel efficiency.
• Keep up with industry best practices, compliance regulations (like CAN‑SPAM and privacy laws), and emerging trends in direct response marketing.
• Contribute to budget planning and forecasting for direct channels, ensuring cost‑effective member engagement and acquisition.
• Prepare clear and effective communication plans for leadership and member‑facing teams to support campaign rollouts.
• Take on additional duties as needed, contributing your expertise wherever it's most impactful.

This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

• Strategic Thinkers who love connecting data to decisions and driving measurable outcomes
• Creative Problem Solvers who enjoy crafting campaigns that resonate and convert
• Collaborative Leaders who thrive in cross‑functional environments and value teamwork

• Typically requires a Bachelor's degree in Marketing, Business Administration, or Communications…