Sr Product Marketing Manager

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As a Senior Product Marketing Manager at T-Mobile, you will play a pivotal role at the heart of our Consumer Business unit. Your core mission is to translate corporate growth priorities into high‑impact product marketing strategies that drive revenue growth, boost margins, and expand market share.

In this role, you'll serve as the strategic link between cross‑functional partners—including Product Management, Finance, Go‑To‑Market (GTM) Teams, Marketing, and Executive Leadership—to develop and execute the end‑to‑end marketing strategy for segment‑specific solutions. Your responsibilities will span the entire product lifecycle, from market sizing and competitive analysis to go‑to‑market planning, launch execution, lifecycle management, and profitability optimization.

You will be expected to blend analytical rigor with strategic insight and executional excellence, ensuring that every product we bring to market is positioned for success and aligned with customer needs and business objectives.

Your remit spans three critical dimensions:

• Drive fact‑based market and competitive intelligence that shape product roadmaps, pricing, and packaging decisions.
• Built on a foundation of product knowledge, exhibit world‑class communication skills in both writing and presentation.

• Build data‑driven business cases and ROI models that unlock investment, guide forecasting, and deliver on revenue and business goals.
• Define and track success metrics to ensure every campaign and asset ladders up to our P&L targets.

• Craft compelling positioning, value stories, and sales narratives that translate complex network capabilities into “must‑have” outcomes for consumers and align across all T‑Mobile business units.
• Enable frontline teams with playbooks, competitive battle cards, and executive‑ready content that accelerates customer sales and adoption.

• Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint.
• Create product collateral such as data sheets, FAQ’s, technical briefs, and presentations for both internal stakeholder teams and customer facing use.
• Deliver webinars and training sessions where needed.
• Develop and lead cross‑functional execution of a standard set of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging and positioning, launch and operational plans.
• Assist in product naming by providing market, competitive and customer context.
• Support launch planning and orchestrate execution of the commercial release of products and services.
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
• Serve as market‑facing SME/thought leader for the product and interface with industry analysts as company representative.
• Develop customer references, testimonials, and insights for external and internal use.
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
• Perform ongoing analysis of customer adoption and success and provide feedback to the product team.
• Also responsible for other Duties/Projects as assigned by business management as needed.

• Bachelor’s degree in marketing, Business, Communications, or relevant field of study such as Computer Science (Required).
• MBA (Preferred).
• 7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required).

• Commerci…