Alaska-Markert Leader

The Market Leader owns the full operational, financial, and people performance of an assigned territory of Elevate Eye Care  locations — typically at least $10 million in annual revenue across up to 9 clinics, with the exact scope calibrated to market density, geographic complexity, and the individual leader's demonstrated track record. The Market Leader personally drives revenue growth and profitability in their territory, coaches and develops General Managers, and is measured against clear, sustained performance standards from day one.

This is a revenue-generating role, not a caretaker or maintenance position. Market Leaders are expected to grow their territory's revenue and profitability year over year, and territory size, scope, and continued employment in the role are directly tied to sustained performance against that expectation.

• Own full P&L accountability for the assigned territory, including revenue growth, profitability, labor cost management, and operational KPIs.
• Personally drive top-line revenue growth across every clinic in the territory — sustained growth is a core, ongoing condition of the role, not an occasional initiative.
• Meet or exceed territory revenue, profitability, and clinic-health targets on a sustained basis, reviewed no less than quarterly.
• Analyze market and business trends, identify revenue risk early, and personally lead measurable recovery plans — with clear milestones and timelines — for any underperforming location, and be personally accountable for the outcome.
• Build and execute territory-level growth strategy — patient acquisition, capture rate, optical sales, exam volume — in direct partnership with General Managers.

• Directly lead, coach, and develop General Managers to achieve operational, financial, and people goals.
• Build leadership bench strength through succession planning, hands‑on talent development, and honest, consistent performance management.
• Partner with Human Resources on recruiting, employee relations, coaching, corrective action, and separations.
• Set the standard for accountability and ownership at every clinic in the territory — General Managers take their cue from how the Market Leader leads.
• Elevate Eyecare runs on EOS (the Entrepreneurial Operating System). As a people leader, the Market Leader is expected to hold a weekly 1:1 with each direct report and to host their own Weekly L10 meeting, consistent with EOS practice.

• Drive consistent execution of company standards, SOPs, and compliance requirements through regular, hands‑on site visits and business reviews.
• Optimize staffing, scheduling, and patient access across the territory to support both revenue growth and patient experience.
• Standardize best practices across clinics and continuously improve efficiency.

• Ensure every location in the territory delivers a consistent, patient‑first experience aligned to Elevate Eye Care's brand standards.
• Personally address escalated patient concerns and coach General Managers on service recovery.

• Ensure compliance with company policy, HIPAA, safety standards, and applicable regulations across the territory.
• Protect company assets and proactively identify and escape risk.

• Makes timely, data‑driven decisions that balance revenue growth, patient experience, employee engagement, and operational execution.
• Communicates proactively and takes ownership — does not wait to be asked about a declining metric.
• Models Elevate Eye Care's core values — Patient First, Growth Oriented, Respect, and Fun — in every interaction, with teams and patients alike.