Director of Admission Strategy

Salary Range: $ To $ Annually

The Director of Admission Strategy serves as a senior member of the admission team responsible for developing and coordinating recruitment strategy, admission communications, and market planning. The position helps translate the school’s enrollment priorities into focused recruitment strategies designed to strengthen the applicant pool, expand Taft’s reach, and improve engagement and yield throughout the admission process.

The position oversees recruitment planning and travel strategy, monitors enrollment and market trends, helps guide admission communications, and uses data to evaluate the effectiveness of recruitment efforts. The Director of Admission Strategy reports to the Director of Enrollment and works closely with the other members of the enrollment leadership team to identify opportunities, establish priorities, and coordinate strategies across the admission cycle.

The position plays a leading role in strengthening the strategic and data-informed work of the Admission Office while supporting broader enrollment, outreach, and engagement efforts across the school.

Recruitment and Market Strategy

Develop and coordinate annual recruitment and travel strategy.

Identify priority and emerging recruitment markets aligned with enrollment goals.

Help establish recruitment priorities across territories, travel, fairs, school visits, and other initiatives.

Evaluate the effectiveness of recruitment efforts and recommend adjustments to markets, travel, and resources.

Enrollment Data and Analysis

Monitor application, admission, enrollment, and yield trends.

Develop reporting and analysis to measure progress toward enrollment goals.

Use data and market intelligence to identify opportunities and inform recruitment strategy.

Admission Communications

Help develop communication strategy across the prospective-family journey, from initial engagement through enrollment.

Coordinate segmented communication strategies for prospects, inquiries, applicants, and admitted students.

Help guide the strategic use of Slate for communication, segmentation, personalization, and engagement tracking.

Applicant Development and Yield

Identify opportunities to strengthen conversion throughout the admission funnel.

Develop strategies to increase applications from priority populations and markets.

Help coordinate recruitment and yield strategies for priority applicants.

Analyze enrollment decisions and competitive outcomes to inform future recruitment efforts.

Team Leadership and Strategic Initiatives

Supervise admission team members whose responsibilities support recruitment, communications, data, and market development.

Lead and coordinate strategic admission initiatives and project teams.

Collaborate with Admission Operations, Financial Aid, and Strategic Engagement and Global Outreach to ensure alignment across enrollment priorities.

Recruitment and Admission Responsibilities

Assume travel responsibilities in support of recruitment efforts.

Represent the school at fairs, school visits, and recruitment events.

Interview prospective students and families, read applications, and participate in admission committees.

Faculty & Community Responsibilities

Participate fully in faculty life at a residential boarding school. Faculty responsibilities for this role include a combination of advising, evening and weekend duty, seated dinners, and one season of co-curricular programs, as assigned in coordination with the Director of Enrollment.

Collaborate with campus partners to support enrolled students and a positive enrollment experience.

Qualifications

Minimum of five years of experience in admissions; independent school experience preferred.

Experience in databases such as Slate and…