Creative

Salary: £45,000 - £50,000

Location: Watford

Develop creative ideas across campaigns, social‑first storytelling and reactive marketing for one of the UK's most recognised brands.

A fast, integrated hub built to elevate how we tell The National Lottery’s story, bringing creative, production, planning and media together across a single integrated team. Our mission is to create bold, social‑first, audience‑led work that strengthens player engagement and delivers a single authentic brand voice.

A Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats. Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, the role balances creative thinking with efficient execution, contributing to both planned campaigns and reactive content at pace.

• Develop creative ideas and executions across campaigns, content and always‑on activity
• Produce high‑quality creative assets across multiple channels and formats
• Translate briefs into clear, engaging and on‑brand creative output that will drive behaviour changes in UK audiences and increase player participation

• Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas
• Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight‑led and platform‑appropriate
• Respond effectively to feedback, refining work to meet creative and brand standards

• Ensure all creative output aligns with The National Lottery brand framework and tone of voice
• Maintain high standards of craft, consistency and attention to detail
• Support the evolution of creative approaches as in‑house capability grows

• Deliver work on time and to brief across multiple concurrent projects
• Support both planned campaign work and reactive, fast‑turnaround activity
• Work efficiently within delivery processes and workflows

• Continue to develop creative skills, craft and channel knowledge
• Stay up to date with creative trends, formats and platform best practice
• Support junior creatives/teams where appropriate
• Contribute positively to a collaborative, high‑performance creative culture

• Experience working as a Creative in an agency or in‑house environment
• Strong portfolio demonstrating creative thinking and execution across multiple channels
• Ability to develop ideas and bring them to life across different formats
• Good understanding of brand‑led creative and platform requirements
• Strong collaboration and communication skills
• Ability to work at pace and manage multiple pieces of work
• Openness to feedback and a desire to continuously improve
• Experience in regulated or brand‑sensitive environments is desirable

• Deliver consistently strong creative work across campaigns and content
• Demonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers
• Work effectively as part of a fast‑moving team
• Contribute to improved speed and quality of in‑house creative delivery
• Show progression in craft, confidence and creative judgment