Creative (Engine Room

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) and Europe, including

Czech Republic, Austria, Greece,Cyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes, at Allwynwe put our purpose and values at the heart of everything we do.

Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money togood causes.

We'lltalk a bit more about us further down the page, but for now
-let's talk about the role and whowe'relooking for…

A fast-moving editorial and creative "Engine Room" that identifies, develops and delivers culturally relevant stories and reactive content for the National Lottery and Allwyn in real time.

The Engine Room acts as the organisation's central hub for storytelling - combining newsroom instincts, social creativity and earned-media thinking to ensure the National Lottery and Allwyn shows up meaningfully in the moments, conversations and stories that matter to audiences across the UK.

This function aims to transform the National Lottery from a brand that simply communicates campaigns into one that actively participates in culture.

• Reporting into the Senior Creative in Studio 59's creative team, but works full time in the Engine room
• A fast-thinking, culturally connected Creative to join the National Lottery's "engine room" - creating reactive, social-first content that taps into the stories, moments and conversations people are already talking about
• This role sits at the centre of real-time creativity. You'll take story opportunities, trends and cultural moments and quickly turn them into engaging creative across social, earned and digital channels
• You'll work closely with researchers, PR teams and social leads to create and deliver content at speed - from reactive social posts and short-form video to campaign assets and culturally relevant storytelling
• Someone who thrives in a fast-moving environment, has strong editorial instincts, and understands how to make content that feels timely, shareable and genuinely part of the conversation
• Thinks like a creator, producer and editor all at once.