Junior Creative

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) and Europe, including

Czech Republic, Austria, Greece,Cyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes, at Allwynwe put our purpose and values at the heart of everything we do.

Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money togood causes.

We'lltalk a bit more about us further down the page, but for now
-let'stalk about the role and whowe'relooking for...

Studio 59 is Allwyn's newin‑houseagency. A fast, integrated hub built to elevate how we tell The National Lottery's story. Bringing creative, production,planning and media together across a single, integrated team,we'reengineered for pace,efficiency and standout quality.

Our mission is simple: create bold,social‑first,audience‑ledwork that strengthens player engagement and gives The National Lottery a single, authentic brand voice. With abest‑of‑bothmodel that blends strengthened internal talent withtop‑tierexternal partners, we deliver dynamic, personalised content at scale.

The Junior Creative is an entry-level role focused on supporting the Studio 59 creative team in the development and execution of ideas across all National Lottery channels.

Reporting to a Senior Creative, you will bring a "hybrid" mindset—meaning you'rejust as comfortable brainstorming a big campaign hook as you are resizing an asset or drafting social copy. This role is about learning the ropes of a fast-paced in-house agency, honing your craft, and ensuring every piece of work, no matter how small, is delivered with enthusiasm and precision.

This role is designed for a high-potential individual who is eager to soak up knowledge, support the senior team onbig ideas, and take ownership of smaller, fast-turnaround tasks.

Creative Support & Execution

• Idea Generation:
  
  Participate in brainstorms and "sprints," contributing fresh perspectives and diverse ideas for campaigns and always-on content.
• Hybrid Asset Creation:
  
  Assistin producing a wide range of creative assets, from social media stories and static banners to basic motion graphics or copy tweaks.
• Brief Execution:
  Take simple briefs and translate them into clean, on-brand creative outputs under the guidance of senior team members.
• Mentorship:
  Work closely with the Senior Creative to understand how to interpret feedback and refine your work to meet high industry standards.
• Cross-Functional Exposure:
  Shadow the Production and Delivery teams to learn how creative work moves through a professional studio ecosystem.
• Asset Management:
  
  Assistin prepping files for delivery, ensuring everything is named correctly and follows the studio's technical specs.

Brand Stewardship

• Brand Immersion:
  Learn The National Lottery brand guidelines inside-out, ensuring every piece of work is "on-brand" in both look and tone.
• Consistency:
  
  Maintaina high levelof attention to detail, checking for typos, alignment issues, or brand inconsistencies before work is shared.

Delivery & Growth

• Pace & Agility:
  
  Support the studio's reactive "fast-turnaround" needs, helping the team respond to real-time cultural moments or winners' stories.
• Self-Development:
  
  Proactively seek out new tools, AI innovations, and creative trends to bring back to the wider team

Key Skills & Experience

• The "Hybrid" Skillset: A foundational knowledge of the Adobe Creative Suite (Photoshop, Illustrator, etc.) and an interest in writing or basic motion.
• Portfolio: A showreel or portfolio (can include student/personal work) thatdemonstratescreative potential and a "knack" for visual storytelling.
• Curiosity: A deep interest in UK culture, social media trends, and what makes people click, share, or participate.
• Resilience: A positive attitude toward feedback; you see "v1, v2, and v3"…