Senior User Researcher

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

As a Senior User Researcher, you’ll be involved in all stages of player testing new features and experience improvements across our web, app and digital retail channels. Working collaboratively as part of a passionate team, you’ll put our players at the heart of everything we do to ensure we create amazing player experiences that are bulletproof based on player insights.

• Proactively seek objectives or sign off on UR generated objectives:
  Work closely with design lead, designers and product owners to collect research objectives for the purposes of delivery research.
• Define approach:
  Based off the objectives shared, plan, design, and facilitate a range of user research activities, including user interviews, usability testing (remote only for now), workshops, diary studies, guerrilla research to a high standard and ensuring ethical practices.
• Own recruitment:
  Define the sample of who you need to engage with. Consider inclusivity and accessibility via demographics and lived experience, play behaviour etc.
• Analyse and synthesise research findings:
  Translate the data gathered into clear, actionable insights and recommendations and/or how might we provocations that inform design decisions and product strategy.
• Communicate research findings effectively:
  Present research findings in a clear and compelling way to stakeholders at all levels, using a variety of formats (e.g., presentations, reports, workshops).
• Uphold GDPR and ethics best practice:
  Ensure the end-to-end research process upholds requirements regarding GDPR and ethical engagement with participants.
• Maintain the existing insights repository:
  Ensure all insight write ups generated for, and by, the design team is maintained and searchable within the insight repository.
• Maintain the existing raw data repository:
  After each round of interviews, thematically tag each transcript to build out repository of data.
• Upskill those newer to the craft:
  Upskill design support in how to conduct valid, valuable, actionable insight via the end-to-end research process.
• Develop and champion a deep understanding of our users:
  Create and maintain user personas, journey maps, and other research artefacts to communicate user needs and behaviours to the wider team.
• Identify knowledge gaps:
  Raise knowledge gaps with stakeholders and define an approach to solving. This may be related to discovery research objectives, or accessibility and inclusion stress testing of designs/build.
• Keep iterating:
  Continuously learn and evolve your research skills and experiment with ways of working to continually improve how insight is generated.

• Identify ways to improve processes and help make them happen.
• Proven hands-on experience as a Senior User Researcher in an enterprise business.
• Demonstrated ability to run remote qualitative studies as well as using unmoderated platforms such as dscout or similar and the additional methodologies these platforms provide.
• Demonstrated ability to help shape the product design direction via applied research methodologies.

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to…