CRM Officer

TJX Europe

At TJX Europe, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritises your development. Whether you're working in our Distribution Centres, Corporate Offices, or Retail Stores-TK Maxx & Homesense, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX team-a Fortune 100 company and the world's leading off-price retailer.

Job Description:

The Role:

Drive omnichannel customer experiences that keep millions coming back.  

Are you a data-driven, creative CRM expert who loves turning customer  insights into impactful, measurable retention strategies that drive LTV?  Do you get excited about crafting omni-channel campaigns,  collaborating with creative teams to ensure journeys feel meaningful,  seamless  and brand-aligned , and making  a real commercial  impact?

If so, this iconic fashion group is looking for you. ..  

The CRM Officer will play a critical role in the CRM team  to deliver highly engaging emails for the TK Maxx business in the UK,  Germany  and Austria.  This role will be based in our Watford Head office , reporting into the Customer Relationship Manager . We have a hybrid working environment with 2 days minimum per week in the office required .

The CRM Officer  will  be responsible for  executing the customer email strategy across TJX Europe.  At a base level, this  is a hands-on role that  includes  managing  day-to-day execution,  scheduling,  and deploying customer email  and push campaigns .  Where th is candidate will thrive is  in  bringing the  campaigns to life  through  strategy, planning, and execution of winning digital trading plans and campaign management.

The successful candidate will have a sound understanding of CRM principles, always  taking a customer-first approach to drive long term consumer engagement . The person should be detail orientated and data-driven,  demonstrating  strong operational reporting and analytics skills to be able to provide recommendations for future activity.  

What  you'll  do:

Campaign Management:
D rive Strategy :  Support CRM Manager to implement CRM campaign plans across Europe to drive revenue growth and participation  across all three pillars of our CRM team:
Commercial, loyalty and lifecycle management laddering up to overall  business  objectives .

Planning :  Cr aft  compelling, insight-led campaign  omni-channel  plans  collaboratively with the team,  balanc ing cross functional input and business priorities.

Management:  Developing creative briefs and managing  digital asset management timelines  to ensure deadlines are met.

Deployment:  Managing campaigns within the ESP, selecting segments ,  scheduling sends  whilst  demonstrating  high quality contro l  - reviewing and completing checks prior to send  -  to make sure our campaigns are all  accurate  and delivered without errors.  

Drive exec ution:  Continuously  i dentify  opportunities to optimise  the CRM channe l communications  to  improve visibility an across all customer platforms .  

Strategic Alignment:
Work cross-functionally across departments to ensure the delivery of the overall strategic priorities.  
Relationship Management:
Build & develop strong relationships with key business partners including Loyalty, Brand Marketing, Paid Media, SEO, Ecommerce, Creative team, country marketing & IT.  

Working with Zeta & Fresh Relevance to troubleshoot and fix any platform issues.

Monitoring of customer database and collaborative management of this with the Customer Analytics team including hygiene & segmentation   
Monitoring Performance  & Reporting :
Use our weekly performance reports to track effectiveness of emails campaigns and communicate these back to key stakeholders.

Implement the agreed tests from our test & learn plan for emails, working with insights to assess the results and deliver recommendations.  

Complete full post campaign analysis reports weekly, monthly, campaign based  and communicate these back to key stakeholders.  
Process enhancements:
Supporting on customer facing and internal process improvements to improve the channel  

Identify , troubleshoot, implement solutions and pro-actively  iterate process and champion best practice at all times  
You ' ll  Be Great  In  This Role If You Have:
E xperience working in a CRM role, preferably in ecommerce,  email  and/or push  

German language skills would be a bonus  

A passion for CRM,  personalisation , and staying on top of industry innovation  

A strong  track record  building multi-channel lifecycle campaigns using ESP/CRM platforms (Zeta is a plus!)  

Confidence working with segmentation, customer  insights  and test-and-learn frameworks.  

A commercial mindset understanding what drives £ per buyer,  retention  and purchase  frequency.  
You must have the legal right to work in the country you are applying to.

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