Digital Trading Manager

We're looking for a passionate Digital Trading Manager to grow our online sales across , our apps, and in-store digital touchpoints. You’ll be the expert executing our trading plan, delivering top‑note web merchandising, and turning performance data into real, impactful growth for the categories you look after, with a focus on our Design & Installation (D&I) audience as well as flooring and tiling.

• Leading the Digital Trading Plan: deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
• Optimising the Online
  
  Experience:
  
  manage tools and techniques to continuously improve website performance and boost sales, including site search, visual merchandising, product bundling, cross‑selling, and social proofing.
• Perfecting the Customer Journey: walk through customer paths using analytics and insights to pinpoint and fix friction points.
• Building Strong Stakeholder Relationships: develop an effective partnership with our Buying and Planning teams (Commercial colleagues), sharing performance data and insights to collaboratively develop a digital growth strategy.
• Delivering Actionable Insights: work closely with Commercial teams to understand what drives sales, focus on key eCommerce KPIs (Inbound Traffic, Conversion Rate, Path to purchase) to provide clear, impactful reports and recommendations for specific interventions and testing.
• Managing and Developing Talent: manage one direct report, actively supporting their growth and ensuring they deliver on their objectives within the team.

To succeed in the role we expect you’ll have around 6+ years Digital Trading Expertise, with extensive, hands‑on experience in digital eCommerce and website trading, a brilliant grasp of product discovery, visual merchandising, and the full range of key eCommerce KPIs (traffic, conversion, ATV, path to purchase). You’ll also be:

• A natural leader and collaborator
• Data‑Driven and Strategic: proactive use of data‑driven insights to propose and drive effective actions and interventions.
• Able to evidence good working knowledge of web analytics (Google Analytics / GA4, Contentsquare or equivalent), Google Looker Studio, CMS systems, and specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar, Increasingly).
• Ideally with curiosity and experience using AI tools to enhance productivity and as an enabler within delivery of website performance (AI into action).
• A confident self‑starter, able to work collaboratively, drive your own work with minimal supervision, and thrive in a fast‑paced environment.

• Competitive bonus
• Save‑as‑you‑earn scheme
• Private Medical and Life Assurance
• Enhanced contributory pension scheme
• Colleague discount
• Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

We also offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education and loans, and access to parental, menopause and fertility support.

Wickes is a multi‑channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. It’s our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be.

We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do. We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve; we welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here.