Digital Marketing Manager

Hybrid / Watford Support Centre (minimum of 2 days per week in Watford) We’re on a mission to make it easier for pet owners to access exceptional veterinary care, and we're looking for a talented Digital Marketing Manager to help us achieve that. As part of Marketing team and reporting to the Head of Digital Experience, you’ll play a key role in the day-to-day management, optimisation and delivery of our website, CRM and search activity.

This is a role for someone who likes to make things happen. You’ll be comfortable moving between analysing website performance, improving a customer journey, building and optimising CRM campaigns, briefing website changes and finding new opportunities to improve our visibility across both traditional search and emerging AI‑powered search. You’ll combine strong digital marketing knowledge with great attention to detail, commercial thinking and a genuine desire to continually improve the digital customer experience.

CRM & customer journeys Manage the day-to-day delivery of CRM campaigns and always‑on customer journeys across email, SMS and DM etc. Build and test communications across key lifecycle stages including acquisition, onboarding, in‑life, retention, reactivation and loyalty, ensuring targeting, segmentation and personalisation is optimised. Develop test‑and‑learn plans across subject lines, content, creative, timing, frequency, audiences and calls to action. Monitor CRM performance and identify opportunities to improve engagement, conversion and retention.

Ensure communications are accurate, timely and relevant to customers and their pets. Support the continued development and optimisation of Microsoft Dynamics Customer Insights/Journeys. Work with teams across Marketing, Digital, Data and the wider business to identify new CRM opportunities.

Search: SEO, GEO & AI optimisation Manage and continuously improve Medivet & Partners’ organic search performance. Work with our agencies and partners to deliver our SEO roadmap. Identify opportunities to improve rankings for high‑value local and national search terms. Have a particular focus on local search, ensuring our practices are visible when customers search for vets and veterinary services in their area.

Optimise clinic pages, service content and supporting content for organic search. Monitor technical SEO health and work with our technology partners to resolve issues. Develop our approach to GEO (Generative Engine Optimisation), AIO (AI Optimisation) and AI‑powered search discovery. Understand how Google AI Overviews and generative AI experiences are changing customer search behaviour. Use search data and customer insight to identify content gaps and implement new opportunities.

Track organic visibility, rankings, traffic, conversions and share of search.

Website & digital experience Manage the day-to-day optimisation of the Medivet website. Own website content updates and coordinate changes with internal teams and external partners. Identify opportunities to improve customer journeys, UX and conversion. Help optimise critical journeys including finding a clinic, registering with a practice, booking and contacting a clinic. Use customer behaviour, analytics, search data and insight to identify friction and opportunities.

Create and manage website briefs, requirements and tickets through to delivery. Support landing page creation and optimisation for marketing campaigns. Ensure website content is accurate, accessible, on‑brand and optimised for both customers and search. Support testing and experimentation across key pages and journeys. Work closely with our technology and agency partners to prioritise and deliver website improvements. Support the ongoing development of our CMS and digital experience capabilities.

Measurement & optimisation Use tools including GA4, Microsoft Clarity, Power BI and search platforms to understand performance and customer behaviour. Build clear reporting across website, CRM and organic search. Translate data into actionable recommendations rather than simply reporting numbers. Define and monitor KPIs for digital journeys and campaigns. Identify…