Junior CRM Analyst

Watford Junction - Hybrid 3x a week

Up to £35,000 + Bonus

Looking to build a long-term career in CRM, customer analytics, and campaign operations?

This is an excellent opportunity to join a growing CRM function where you’ll gain exposure to audience creation, campaign governance, customer segmentation, and stakeholder management within a highly data-driven environment. You will work alongside experienced CRM professionals and have a clear pathway into senior analytics and CRM leadership roles.

They are a well-established consumer-focused organisation undergoing significant investment across CRM and digital capabilities. CRM sits at the heart of their growth strategy, with continued expansion planned across analytics, campaign management, and customer engagement teams.

With a large and collaborative CRM function, they provide strong exposure to cross-functional stakeholders including strategy, operations, and data teams. The business is committed to developing talent and creating clear progression opportunities for analytical professionals early in their careers.

As a CRM Analyst, you will play a key role in supporting customer marketing campaigns through audience creation, campaign governance, and CRM analysis.

• Building customer audiences and campaign selections using SQL
• Creating and maintaining customer segments for targeted marketing campaigns
• Managing and monitoring CRM campaign schedules
• Supporting audience validation and quality assurance processes before deployment
• Updating and optimising audience selection queries
• Working with Salesforce Marketing Cloud and Automation Studio
• Supporting recurring customer engagement campaigns
• Responding to stakeholder requests for new customer audiences and segments
• Producing campaign reporting and basic performance analysis
• Collaborating with CRM Strategy, Operations, and Data teams to ensure campaigns are delivered accurately and on time

Over time, you will become a key owner of CRM scheduling and campaign governance activities, helping coordinate campaign delivery across multiple teams.

• Strong foundational SQL skills including joins, aggregations, counts, and basic audience-building logic
• STEM, analytical, or data-focused academic background
• Excellent communication and stakeholder management skills
• Strong attention to detail and quality control mindset
• Ability to manage multiple priorities in a fast-paced environment
• Exposure to SQL through university projects, placements, internships, or commercial experience
• Confidence working with data to solve business problems
• Ability to explain technical concepts to non-technical stakeholders

• CRM, marketing, or customer analytics exposure
• Salesforce Marketing Cloud knowledge
• Experience working with customer, campaign, or marketing data
• Basic reporting and analytical capability

• Structured career progression from Analyst through to Senior Analyst, Manager, and Senior Manager levels
• Exposure to a large, growing CRM function
• Significant investment in CRM, data, and digital capabilities
• Opportunities to develop expertise in CRM analytics, campaign operations, and customer engagement
• Potential future pathways into CRM leadership, BI, and broader analytics roles