Senior Marketing Manager

Salary: c. £60,000 £ 65,000 | B2B | Construction/Professional Services

Were looking for an experienced, commercially minded Senior Marketing Manager to lead and deliver a high‑impact marketing strategy at a pivotal stage of growth.

Operating in a highly regulated and competitive environment, this role is central to strengthening market position, increasing brand awareness, and driving demand across a portfolio of certification and assurance‑style services. This is a senior, hands‑on role
, ideal for someone who enjoys balancing strategy with execution and thrives in a small, agile team.

• Develop and own a clear, multi‑channel marketing strategy aligned to business growth objectives
• Position the organisation as a trusted authority within certification, compliance, and assurance‑related markets
• Identify growth opportunities across sectors, services, and geographies
• Translate commercial goals into measurable marketing plans and KPIs

• Lead, mentor, and develop a small in‑house marketing team
• Set clear priorities, objectives, and development plans
• Manage external agencies, freelancers, and suppliers where needed
• Build scalable processes and structures to support future growth

• Shape and evolve brand positioning, messaging, and value proposition
• Ensure consistency across all touchpoints: digital, print, events, and customer communications
• Oversee content strategy including thought leadership, technical content, case studies, and sector insights
• Act as a senior marketing voice internally, influencing stakeholders across the business

• Deliver integrated campaigns that generate leads and support pipeline growth
• Oversee digital channels including website, SEO, paid media, email, and social media
• Use data and insight to optimise performance and ROI
• Work closely with sales teams to align campaigns and collateral

• Monitor market trends, regulatory developments, and competitor activity
• Collaborate with technical, commercial, and operational teams to ensure marketing reflects real customer needs
• Contribute to wider business strategy at senior leadership level

You’re a confident, commercially astute marketing leader who leads by example and isn’t afraid to get stuck in. You’re inquisitive, data‑driven, and comfortable operating in a lean, evolving environment where accountability and collaboration matter.

• Proven experience in a senior marketing leadership role (B2B, professional services, regulated or similar environments)
• Strong track record of delivering growth‑focused marketing strategies
• Experience leading and developing small teams in a hands‑on capacity
• Solid understanding of digital marketing, lead generation, and brand management
• Commercial mindset with the ability to link marketing activity to business outcomes
• Excellent communication and stakeholder management skills

• Experience in certification, compliance, assurance, standards, or adjacent sectors
• Experience supporting organisations through periods of growth or transformation
• Exposure to multi‑sector or international B2B markets

• Strategic thinker with a practical, delivery‑focused mindset
• Confident, low‑ego leader who can coach and develop others
• Analytical, data‑driven, and results‑oriented
• Collaborative and credible at senior level