Retail Planning Manager

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

This role will report to the Senior Planning and is to business partner with the National Account and Retail Sales teams to support the delivery of agreed objectives, OPMs and initiatives, leading Go-To-Market execution and providing Ready to Pan and Ready to Sell across both teams, including account facing engagement where required.

To support Senior Retail Planning Manager with the implementation and delivery of annual business and contact plans.

To be the internal voice of Retail with key stakeholder functions regarding the Retail execution of the consumer plan, ABP and key Retail initiatives.

The role will involve high levels of collaboration across internal and external stakeholders as you will support leading retail initiatives and supporting in delivering our retail transformation plan, as well as leading two Retail Planning Executives.

• Partner with Channel Managers and the National Accounts team to shape channel strategies that deliver agreed commercial objectives, KPIs and transformation priorities.
• Set clear retail priorities and lead retailer engagement and sell-in strategies for head offices and stores across game changes, campaigns and national events.
• Lead the end-to-end delivery of the Consumer Plan through National Accounts, ensuring activity is operationally viable and fully Ready-to-Plan, Ready-to-Sell and Go-to-Market ready.
• Own the quarterly consumer and campaign planning process for National Accounts, ensuring customer insight, risks and opportunities inform decisions and future plans.
• Oversee retailer-led communication requirements and the effective deployment of store assets and retailer-owned channels.

• Create best-in-class Ready-to-Sell and ABP materials that are compelling, insight-led, actionable and aligned to the wider Go-to-Market cycle.
• Own the GEMi roadmap in partnership with the Retail Systems team, prioritising new features and enhancements that improve sales effectiveness and user experience.
• Develop and deliver content for quarterly briefings and national sales conferences, translating business priorities into clear actions for field teams.
• Coordinate operational inputs, including game closures, literature reviews, boot stock and operational updates, so Sales teams are fully prepared to deliver.
• Act as the escalation and issue-resolution lead for Retail Sales Managers and Divisional Sales Managers, enabling timely decisions and protecting delivery milestones.
• Work cross-functionally with Retail Activation, Mar Comms, Games, DS&I, Brand and other teams to align requirements and enable seamless field execution.
• Lead strategically important sales projects, managing internal, external and third-party stakeholders to agreed scope, budget, timescales and outcomes.

• Lead the development and maintenance of a compelling Category Story that…