Product Marketing Manager - Prize Games

Position: Product Marketing Manager - Fixed Prize Games

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi‑national lottery operator with a market-leading presence across Europe (Czech Republic, Austria, Greece, Cyprus & Italy).

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large‑scale transformation journey by creating a National Lottery that delivers more money to good causes.

A bit about the role

Fixed Prize Games – including Set for Life, Thunderball, and a pipeline of seasonal propositions – play a unique and growing role in The National Lottery portfolio. They provide accessible, emotionally resonant, and behaviourally distinct reasons to engage, whether as part of a weekly routine or a moment of seasonal excitement.

As Product Manager, you’ll lead the operational and commercial delivery of this vertical. You’ll manage the day‑to‑day performance of core games, shape player engagement strategies, and play a key role in bringing new propositions to life. This role requires strong attention to detail, excellent cross‑functional coordination, and a mindset grounded in behavioural understanding.

Success depends on balancing BAU delivery with strategic awareness, ensuring products are governed and delivered with precision, while always being tuned into what players need and how their behaviour evolves. You’ll work closely with Brand, Activation, CRM, Insight, and Digital teams to ensure every campaign, promotion, and proposition reflects the purpose and potential of this diverse vertical.

What you’ll be doing Product Ownership & Commercial Delivery

• Own the operational planning and day‑to‑day delivery of Set for Life and Thunderball
• Monitor performance across sales, participation, and engagement metrics, flagging risks and opportunities
• Collaborate with Commercial Finance on forecasting, promotional impact modelling, and performance tracking
• Propose and implement changes that optimise frequency, appeal, or playability

Campaign & Promotional Planning

• Partner with the Senior Marketing Manager and Campaign Planner to align campaigns with product goals and mechanics
• Provide inputs to promotional strategy, ensuring activity is achievable, coherent, and player‑relevant
• Lead pre‑ and post‑campaign product reviews, with insight‑backed evaluation of impact on performance
• Identify behavioural nudges and moments to enhance player engagement across the lifecycle
• Lead the development of weekly trading packs that not only tell the ‘what', but the ‘why' and ‘what’s next'

Product Governance & Integrity

• Maintain all required documentation and approval processes for draws, promotions, and product changes
• Work with Regulatory, Legal, and Compliance teams to ensure all games meet Positive Play and regulatory requirements
• Lead product governance processes for any changes, adjustments, or GTM readiness reviews
• Support the development of seasonal or event‑led game concepts in partnership with the Innovation team
• Lead product‑side GTM readiness, including scoping, testing input, operational planning, and launch support
• Assist in business case and licence application development for new formats or product extension
• Ensure smooth BAU transition and future roadmap planning for new games

Customer Experience & Behavioural Insight

• Use player data, insight, and journey mapping to improve how products are experienced across digital and retail
• Brief and collaborate with Retail and Digital teams on execution requirements
• Contribute to player journey enhancements that reduce friction and deepen connection
• Align product delivery to player segments — from habitual to light or seasonal players

Key Measures of Success

• Performance of Set for Life, Thunderball, and seasonal propositions (sales, frequency, ROI)
• Product delivery integrity, including issue‑free launches and draw compliance
• Campaign and promotion impact on product‑level KPIs
• Readiness and execution quality for seasonal innovations
• Cross‑functional…