CRM Officer

TJX is an exciting place to work and we count on our Associates to bring our business to life. Staying true to our open, collaborative culture and values of honesty, integrity, and treating each other with dignity and respect is a top priority for us. TJX Europe

At TJX Europe, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritises your development. Whether you're working in our Distribution Centers, Corporate Offices, or Retail Stores‑TK Maxx & Homesense, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX team—a Fortune 100 company and the world’s leading off‑price retailer.

The Role:

Drive omnichannel customer experiences that keep millions coming back.

Are you a data‑driven, creative CRM expert who loves turning customer insights into impactful, measurable retention strategies that drive LTV? Do you get excited about crafting omni‑channel campaigns, collaborating with creative teams to ensure journeys feel meaningful, seamless and brand‑aligned, and making a real commercial impact?

If so, this iconic fashion group is looking for you…

The CRM Executive will play a critical role in the CRM team to deliver highly engaging emails for the TK Maxx business in the UK, Germany and Austria. This role will be based in our Watford Head office, reporting into the Customer Relationship Manager. We have a hybrid working environment with 2 days minimum per week in the office required.

The CRM executive will be responsible for executing the customer email strategy across TJX Europe. At a base level, this is a hands‑on role that includes managing day‑to‑day execution, scheduling, and deploying customer email and push campaigns. Where this candidate will thrive is in bringing the campaigns to life through strategy, planning, and execution of winning digital trading plans and campaign management.

The successful candidate will have a sound understanding of CRM principles, always taking a customer‑first approach to drive long term consumer engagement. The person should be detail orientated and data‑driven, demonstrating strong operational reporting and analytics skills to be able to provide recommendations for future activity.

Campaign Management:

• Drive Strategy:
  Support CRM Manager to implement CRM campaign plans across Europe to drive revenue growth and participation across all three pillars of our CRM team:
  Commercial, loyalty and lifecycle management laddering up to overall business objectives.
• Planning:
  Craft compelling, insight‑led campaign omni‑channel plans collaboratively with the team, balancing cross‑functional input and business priorities.
• Management:
  Developing creative briefs and managing digital asset management timelines to ensure deadlines are met.
• Deployment:
  Managing campaigns within the ESP, selecting segments, scheduling sends whilst demonstrating high quality control – reviewing and completing checks prior to send – to make sure our campaigns are all accurate and delivered without errors.
• Drive execution:
  Continuously identify opportunities to optimise the CRM channel communications to improve visibility and across all customer platforms.
• Strategic Alignment:
  Work cross‑functionally across departments to ensure the delivery of the overall strategic priorities.

• Build & develop strong relationships with key business partners including Loyalty, Brand Marketing, Paid Media, SEO, Ecommerce, Creative team, country marketing & IT.
• Working with Zeta & Fresh Relevance to troubleshoot and fix any platform issues.
• Monitoring of customer database and collaborative management of this with the Customer Analytics team including hygiene & segmentation

• Use our weekly performance reports to track effectiveness of emails campaigns and communicate these back to key stakeholders.
• Implement the agreed tests from our test & learn plan for emails, working with insights to assess the results and deliver recommendations.
• Complete full post campaign analysis reports weekly, monthly,…