Category Brand Manager

Do you thrive at the intersection of category insight, brand strategy, and commercial delivery?

Are you confident turning shopper and consumer data (Nielsen / IRI / Kantar) into clear, actionable recommendations that influence range, merchandising, and promotional strategy with retailers?

Are you looking for a step-up opportunity where you can take broader ownership across category and brand, rather than operating in a purely support role?

Mac Gregor Black is partnering with a global FMCG manufacturer to appoint a Category & Brand Manager — a hybrid role combining full category responsibility with end-to-end brand management.

This position would suit a Junior Brand Manager, Assistant Brand Manager, or Category Executive ready to step up into a role with greater autonomy, visibility, and commercial accountability.

You will drive growth across two established household brands by connecting insight, innovation, and activation, working closely with marketing, NPD, sales, and retail partners.

• Build and execute annual brand and category plans to deliver growth, penetration, and sales uplift
• Lead brand activation across campaigns, creative, media, digital, social, and PR
• Manage the full end-to-end NPD pipeline, from insight and concept development through to launch and post-evaluation
• Leverage Nielsen / IRI / Kantar to identify category growth drivers and shape commercial strategy
• Develop compelling category stories, range recommendations, and merchandising proposals for UK retailers
• Partner closely with sales to deliver best-in-class sell-in materials and promotional plans
• Track brand and category performance against KPIs, recommending data-led optimisation
• Act as the voice of the consumer and shopper across the business

• FMCG experience is essential, ideally within food or drink manufacturing
• Experience in brand management and/or category management
• Strong capability with Nielsen / IRI / Kantar and a data-driven mindset
• Ability to build effective relationships with major UK retailers
• Commercially astute, with confidence in evaluating P&L and commercial levers
• Proactive, collaborative, and comfortable taking ownership

• Genuine ownership across both category and brand
• Broad exposure across brand, category, NPD, sales, and retail
• Opportunity to see decisions translate directly into in-store execution
• Hybrid working model with a competitive salary and benefits

If you want more information, please contact Alice Redmond
.