PR Manager A107919

Job Responsibilities

• 1. Responsible for coordinating the timeline of major brand activities in UK market , sorting out the context and resources of marketing communication, and formulating the communication strategic plan for the Brazilian market, according to the demand of Xpeng Motors' regional business
• 2. Responsible for marketing and communication work in the regional market, including but not limited to: planning launch campaigns, coordinating domestic and foreign execution, reporting, as well as outputting relevant press releases and communication materials
• 3. Responsible for guiding regional partners (such as importers, distributors, dealers, etc.) in a series of activities such as product launches and auto shows; cooperating with partners to be responsible for the local adaptation and regional reuse of brand activities, copywriting, and video materials
• 4. Responsible for managing media and KOL resources, building and maintaining the core media matrix in the UK region, and establishing a KOL cooperation system
• 5. Responbile for public relations and crisis management: coordinating regional brand public relations affairs, and establishing a public relations crisis early warning and response mechanism

• 1. Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.
• 2. At least 5 years of experience in corporate communication, public relations or media, with an automotive industry background required
• 3. Excellent english writing and communication skills
• 4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends
• 5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment
• 6. Good crisis management experience and emergency response capabilities