Lead Insights Business Partner

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) and Europe including

Czech Republic Austria Greece Cyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes at Allwynwe put our purpose and values at the heart of everything we us as we embark on a once-in-a-lifetime large scale transformation journey by creating a National Lottery that delivers more money togood causes.

Welltalk a bit more about us further down the page but for now letstalk about the role and whowerelooking for

A bit about the role

This role is the embedded partner to the Brand and Communication leadership translating consumer brand and market insight into clear commercial will be the go-to person who can attend meetings deliver projects create briefs and liaise with the wider Insights & Analytics team drawing on all research data and analysis available and commissioning additional projects / tracking where required.

Whatyoullbe doing

This role leads strategic partnering with Brand and Communications teams to help shape insight-led strategy providing a full and independent view of the customer and brand performance to drive measurable performance improvements.

• Strategic Business Partnering; act as a trusted advisor translating business priorities into clear insight agendas embedding customer-first thinking across all activity. Challenge and influence plans to ensure alignment to commercial outcomes regulatory context and long-term brand health.

• Brand & Communications Effectiveness; lead the development of a brand and comms measurement framework encompassing brand tracking campaign effectiveness and experimentation partnering with the econometrics team to drive holistic marketing insight. Define track and deliver clear performance KPI reporting for internal and external stakeholders.
• Insight Leadership; synthesise qualitative quantitative and behavioural insights into clear actionable recommendations providing practical execution guidance for agencies and internal teams. Identify opportunities to improve brand positioning messaging and customer experience. Champion holistic understanding of the customer based on wider Insight & Analytics team tracking and project delivery.
• Stakeholder Management & Influence; build strong relationships across the Impact team (including Marketing and Comms) Finance team (including Econometrics) Insight & Analytics and external media creative and research agencies. Communicate complex findings in a clear compelling and decision-oriented way.
• Leadership; Lead and coach the brand & comms insight team setting clear priorities and driving delivery against strategic objectives. Foster a culture of continuous improvement curiosity and accountability.

What experiencewerelooking for

Were looking for an individual who brings deep expertise in brand and communications strategy combined with strong commercial acumen and the ability to influence senior stakeholders challenge thinking and operate effectively as a trusted cross-functional business partner.

Brand & Communications Expertise

• Strong experience in utilising insights to drive brand strategy and campaign effectiveness
• Experience with measurement frameworks (e.g. brand tracking campaign evaluation)
• Understanding of multi-channel environments (digital retail media owned channels
• Strong grounding in consumer insight and drivers of brand perception with experience working with campaign player and brand trackers

Senior Business Partnering Capabilities

• Demonstrated experience acting as a strategic partner to senior stakeholder
• Ability to challenge constructively and influence without authority navigating cross-functional team
• Excellent communication skills able to distil complexity into clear executive narratives

Ways of Working

• Strategic and outcome-driven focuses on impact not activity
• Agile and test-and-learn orientated embedding continuous…