CRM Operations Executive

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) and Europe, including

Czech Republic, Austria, Greece,Cyprusand Italy.

While the main contribution of The National Lottery to society is through the funds togood causes, at Allwynwe put our purpose and values at the heart of everything we do.

Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money togood causes.

We’lltalk a bit more about us further down the page, but for now –let’stalk about the role and whowe’relooking for…

This role is responsible for the operational delivery of outbound and inbound CRM communications across email, app push, interstitials, inbox messaging and automated journeys. The CRM Operations Executive ensures campaigns are accurately built, fully sent, compliant with regulatory standards, and supported by effective tracking, fulfilment and reporting.

• Designing, building and delivering outbound CRM campaigns across owned channels
• Managing campaign targeting and distribution using campaign broadcast tools
• Editing and maintaining HTML templates and campaign module
• Ensuring all campaigns are correctly tracked and performance can be measured
• Managing personalised offers, crediting and fulfilment activity
• Proof‑checking campaign content for accuracy, clarity and brand compliance
• Ensuring all campaigns adhere to advertising codes, data protection, licence and player protection requirements
• Working with CRM Decisioning to ensure correct targeting and insight‑led execution
• Collaborating with Finance on crediting remediation and fulfilment processes
• Supporting Contact Centre, IT and Digital teams with campaign planning and execution
• Managing content repositories, templates and archiving processes
• Monitoring email performance, deliverability and reputation, and recommending improvements
• Supporting continuous improvement through test‑and‑learn activity and adoption of new tools

• Experience delivering CRM or direct marketing campaigns in a digital environment
• Hands‑on experience with campaign execution or marketing automation platforms
• Strong understanding of email marketing and automated lifecycle campaigns
• Practical experience editing HTML and working with content management systems
• Knowledge of deliverability, reputation management and industry best practice
• Experience working in a regulated or compliance‑led environment
• Strong organisational skills and attention to detail
• Ability to manage multiple campaigns under tight deadlines
• Experience using analytical tools and reviewing campaign performance
• Experience with Salesforce Marketing Cloud or similar platforms is highly desirable

• Commercial impact of our campaigns
• Timely and accurate execution of outbound CRM campaigns
• Campaigns achieving full send with correct targeting, content and tracking
• Consistent compliance with regulatory, legal and internal standards
• Reduction in campaign errors and rework

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation
  -We pride ourselves on it!
  
  We’reconstantly looking for new ways to excite our customers, bringing new products to market toenjoywhich is all supported by our responsible play values and making them accessible to all.

• Giving back –Did you know that playing the lottery generates around £30m a week for…