Marketing Executive

Location:

Watford | Salary: £30,000 - £35,000 | Permanent:
Office-based Monday - Friday

CTR Select is recruiting on behalf of our client for a Marketing Executive to join their team. This is a varied, commercially focused role covering digital marketing, content creation, customer engagement and sales support.

A key focus will be increasing customer adoption and use of the company's B2B digital ordering portal, alongside delivering campaigns that support sales growth and customer engagement.

• Develop campaigns to increase customer adoption and usage of the digital ordering portal.
• Create targeted email and SMS campaigns to drive engagement and ordering frequency.
• Produce user guides, video tutorials, sales tools, pitch decks and product materials.
• Promote new digital services and portal features to existing customers.
• Create marketing materials for sales meetings, conferences and promotions.
• Manage social media content, blogs, newsletters and website updates.
• Build and distribute targeted email campaigns.
• Monitor website performance and support SEO activity.
• Track digital engagement, sales activity and campaign performance.
• Monitor competitor activity and identify marketing opportunities.
• Work closely with sales and commercial teams to support business growth.
• Maintain brand assets, templates and marketing materials.

• Previous experience in a marketing role, preferably within a B2B or commercial environment.
• Experience with email marketing, CMS and CRM systems such as Salesforce.
• Experience using Canva, Adobe Creative Suite or similar design tools.
• Good understanding of digital marketing, social media and SEO.
• Strong Excel, organisational and analytical skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple priorities.
• A proactive, commercially aware and flexible approach.
• An understanding of AI tools and their application within marketing.

This is an excellent opportunity for a hands‑on, creative and commercially minded marketer looking for a varied role where they can make a real impact on customer engagement and business growth.