CRM Campaign Executive Automations & Transactional

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe including Czech Republic Austria Greece Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime large scale transformation journey by creating a National Lottery that delivers more money to good causes.

Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for

A bit about the role

This role is focused on developing executing and optimising outbound CRM campaigns across email push in-app and on-site channels to drive growth for The National Lottery. Working closely with the Campaign Manager the role helps shape game-specific CRM strategies supports continuous optimisation of campaign activity and identifies new opportunities to maximise value across the portfolio of games. It also ensures all campaigns are delivered compliantly and in line with participant protection frameworks helping to maximise returns to good causes.

What youll be doing

• Support the delivery of multi-channel CRM campaign activity
• Work with the Campaign Manager to help develop and optimise player communication plans
• Assist with the planning and coordination of weekly and quarterly campaign activity
• Support the use of incentives and promotional mechanics to increase player engagement and value
• Use player data and insight to help inform briefs plans and optimisation activity
• Collaborate with Data teams to support KPI tracking and campaign performance reporting
• Contribute to test-and-learn activity to help improve campaign performance
• Support consumer plans key moments and game events through CRM activity
• Ensure campaign activity complies with GDPR communication regulations and participant protection standards
• Monitor and report on performance against key CRM KPIs including activation retention and reactivation
• Provide support on ad-hoc projects across the CRM function as required

What experience were looking for

• Minimum of 2 years experience of delivering CRM or retention marketing campaigns
• Good knowledge of delivering multi-channel CRM campaigns including email app and SMS
• Experience of briefing planning and optimising campaign activity
• Good experience of using Excel and PowerPoint to report on campaign performance
• Strong campaign management skills and ability to manage multiple initiatives
• Strong communication presentation and stakeholder-management skills
• Experience working with agencies and creative teams
• Experience of working within a regulated industry would be preferred but not essential
• A proactive optimisation-focused mindset with attention to detail

Key Measures of Success:

• Achievement of agreed commercial engagement activation and retention KPIs
• Successful delivery and optimisation of CRM campaign
• Demonstrable impact from test-and-learn and optimisation initiatives

About us

At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.

• Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.

• Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. Weve already transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission addition were working with our value chain partners to develop a net zero target date.

• Empowering every voice We believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive whether people play a game in a store or online…