E-Commerce & CRM Executive

Skydance is seeking a proactive E-Commerce & CRM Executive to support the e-commerce marketing team at Warner Bros Tours and Retail. The role holder takes ownership of the day-to-day CRM programme across the UK, US and Japan Harry Potter Shop storefronts, with a particular focus on hands-on email marketing and the customer lifecycle. The position offers the opportunity to develop a profitable channel, improve how customers are engaged and contribute to data-led campaigns for a world-leading visitor attraction brand.

• Build, schedule and maintain email campaigns, customer flows and lists in Salesforce Marketing Cloud across three international markets.
• Own and optimise automated customer journeys, including welcome, abandonment, post-purchase, win-back and restock communications.
• Support campaign execution across product launches, promotions and paid media activity, including approximately one CRM send per week.
• Monitor campaign performance, maintain reporting dashboards and use engagement data to identify actionable improvements.
• Coordinate with internal teams, including the Harry Potter Fan Club team, and external partners to support timely campaign delivery.
• Collate and coordinate marketing assets across the website, CRM, paid channels and global marketplaces.
• Support Amazon advertising across the UK, US and Japan, including campaign planning, briefing, asset delivery and performance reporting.

• Previous hands-on experience building and scheduling email campaigns.
• Hands-on working knowledge of HTML, with the ability to build or edit email content beyond drag-and-drop functionality.
• Comfortable analysing campaign performance, maintaining dashboards and using Excel functions such as pivot tables to identify actionable insights.
• Genuine interest in CRM, customer lifecycle marketing, e-commerce and building effective customer communications.
• Proactive and confident coordinating campaigns and smaller projects while working across internal teams and external partners.

• Experience using an enterprise-level CRM platform such as Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach or Dotdigital.

• Hybrid working model combining remote and in-office work, following current company policy and to be agreed with the Line Manager.
• The company or Line Manager reserves the right to change this working agreement where essential to business needs and upon reasonable notice.