Sales Executive

Sales Executive - Field Sales (Convenience)

Full time, permanent.

£26,000 per annum (up to £31,200/annum OTE) + company van and fuel card.

37.5 hours per week, Monday to Friday. London – Wembley, Harrow, Brent and surrounds.

Smollan is partnering with Red Star, a fast‑growing UK FMCG distributor known for bringing disruptive, high‑potential brands to market. This is the start of a brand‑new field sales team, created to increase visibility, distribution and sales across the convenience channel. As a Sales Executive, you will manage your own territory, represent an exciting portfolio of brands, and report directly into the Red Star client team, giving you exposure, autonomy and the chance to influence results from day one.

• Building strong, long‑lasting relationships with store owners and key decision‑makers.
• Increasing distribution across Red Star's brand portfolio.
• Driving additional sales through effective selling, visibility and ranging.
• Managing your territory and call file to maximise coverage and impact.
• Prospecting new stores and identifying untapped opportunities.
• Acting as the face of the brands in your area – professional, knowledgeable and trusted.

• Be part of a newly launched sales team with real momentum.
• Work directly with the client, not at arm's length.
• Represent exciting, growth‑focused FMCG brands.
• Genuine opportunity to prove yourself and grow with the account.
• Autonomy, responsibility and visibility from day one.
• Support from Smollan – a global retail solutions business with 90+ years' heritage.
• Up to £31,200/annum On Target Earnings (£26,600 per annum + up to 20% KPI bonus) + company van with fuel card.

• Full UK driving licence for at least 12 months.
• Previous field sales or convenience retail experience.
• Confidence building relationships and selling face‑to‑face.
• Comfortable managing a territory and working independently.
• A proactive approach to prospecting and problem‑solving.
• Ambition to grow, develop and be part of something being built.

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy once we find our perfect match. If you're excited by the idea of helping shape a new team, working closely with a progressive FMCG distributor, and making a visible impact in convenience retail, we'd love to hear from you. Apply now!