National Account Executive

Job Title:

National Account Executive

Location:

Office based – Watford, WD24 7RY

Hours of work:
Full Time, Permanent

Salary:
Dependent on experience

We are looking for a sales‑driven individual to join our Field Sales Team and play a pivotal supportive role. You will report to a Senior National Account Manager (SNAM) and provide proactive and effective sales presence for our largest customers to deliver growth.

The role is field based with time spent in our Watford head office. You will maintain high levels of customer interaction and ensure the customer base is supported and managed in line with the business plan.

• Support the Line Manager (SNAM) in delivering monthly sales and margin targets.
• Build and leverage strong customer relationships at unit level, demonstrating growth via proposition selling; schedule customer visits at least three days a week.
• Assist the Line Manager with head office activity such as monthly customer meetings, QBRs and stand in for the Line Manager for internal meetings when necessary.
• Demonstrate effective partnership with customers to understand and identify their growth plans, adding value through a wide range of practical solutions and products to drive margin and sales.
• Maintain and complete all business reporting and customer records within agreed time frames, utilising available data management systems.
• Understand competitor activity to ensure you are always offering customers the best local and national solutions.
• Determine key contact strategy within customers and manage relationships across all levels (chefs, ops, purchasing and category teams).
• Work with the Telesales and Customer Service teams to provide a best‑in‑class customer experience, ensuring calls and activities are covered in a timely manner.
• Interpret data, insights and market understanding to qualify potential commercial opportunities.
• Explore inbound business development opportunities to maximise the lead.
• Work effectively as part of a sales team, providing cover for any function within the team, including supporting colleagues on pop‑ups and trade shows.

We’re on a mission to fill plates across the UK with plant‑based goodness. Since 1987, we’ve been the rebel explorers of the food world, on a constant journey to discover and deliver the very best in vegetarian and vegan ingredients. Today, we are the go‑to partner for over 5,000 chefs – from industry giants to the most innovative independent operators.

We help our customers create enticing menus that are better for their guests’ health, better for the planet, and importantly better for their bottom line. As a proud Certified B Corp, we balance people, planet and profit and are committed to building an exceptional, supportive team where your opinions matter and you are empowered to challenge the norm.

We are seeking a self‑starter, results‑driven individual who wants to progress their career in a sales and commercial role.

• At least 2 years of sales experience selling face‑to‑face B2B in the field.
• Experience presenting to groups.
• Experience organising and attending small‑to‑medium promotional events, including product presentations and demonstrations.
• Demonstrable knowledge and training in the “selling process.”
• Understanding of the industry and market.
• Experience with in the food service and wholesale sector (differentiator).

• Competitive basic salary, dependent on experience.
• 25 days holiday plus public holidays.
• Company car.
• Option to purchase additional annual leave (up to 3 days).
• Cash health plan (money back for dentist, opticians, physio, etc.).
• Life assurance (4× salary).
• Staff discount on all products.
• Pension.
• Employee Assistance Programme (mental and physical health support).

Candidates with relevant experience or job titles such as Sales Executive, Sales Account Manager, B2B Sales, Field Sales, B2B Marketing, FMCG Sales, FMCG Account Manager Lead, Face‑to‑Face Sales may also be considered for this role.