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Cluster Director of Sales - South

Job in Watford, Hertfordshire, WD1, England, UK
Listing for: Hilton
Full Time position
Listed on 2026-08-27
Job specializations:
  • Sales
    Director of Sales, Hotel/Hospitality Sales
Salary/Wage Range or Industry Benchmark: 90000 - 130000 GBP Yearly GBP 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Job Identification: 208659

Job Category: Sales and Marketing

Job Schedule: Full time

Salary Competitive basic salary plus up to 35% Yearly Bonus

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Cluster Director of Sales , you’re not just driving revenue growth across all hotel segments – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

The Cluster Director of Sales has full Sales responsibility for their base hotel and is responsible for the implementation of sales initiatives, for driving optimal on-property sales focus, and providing sales support to cluster, to maximize performance and achieve budgeted revenue, Rev Par Index and market share targets. Lead and support in the development of proactive sales teams within their Cluster to maximize demand generation and conversion.

Drive our culture of performance equals reward and inspire our teams to elevate our customer experience and achieve sales excellence. Work in Partnership with the Sales Operations and the Centre of Excellence team to drive adoption & activation of deployed initiatives and best practices.

Directing

Activities:

  • Develop and drive area sales activities for the benefit of their Cluster across all sales driven segments, including both demand and conversion.

  • Provide direction on the execution of the property's sales function, and support their hotels to deliver on their budget objectives.

  • Influence and implement strategies to close the gap in making revenue/EBITDA as well as gaining market share within their cluster.

  • Ensure that Hilton's sales systems are leveraged, and used effectively to help drive sales productivity .

  • Review and monitor Account and GOB performance for the area and drive optimization and mitigation strategies accordingly.

Customer

Activities:

  • Develop powerful relationships and meaningful connections with decision makers and influencers within the top-producing accounts and HWS Account Teams

  • Drive share of wallet growth from key clients across the cluster

  • Maintain contact with major customers in order to support and assess sales effectiveness of hotels in the region and to provide a point of contact in the event of turnover

  • Support hotel sales and GM&EE teams in conversion of Top Opportunities

  • Support and coach important negotiations with key customers, impacting key hotels of the cluster

Sales Strategy and Approach:

  • Actively participate in Commercial Focus Meetings/BFM meeting within their Cluster

  • Drive Group revenue performance across rooms, function space and food & beverage..

  • Support the hotels in evaluating and identifying business opportunities. Actively seek out new sources of business and emerging market opportunities.

  • Analyse Sales & performance KPIs and support with commercial activities accordingly.

  • Conducts regular risk/opportunity analysis of Sales performance, future BOB and pipeline and co-ordinates activities to mitigate risks.

  • Analyse account production and conversion performance and input to rate strategy and sales goals (SIP Targets).

  • Supports commercial opening pathway for new hotel openings within the cluster

Planning

Activities:

  • Support hotel commercial plans to ensure hotel budgets are met in the Sales Influenced Segments and GM&E.

  • Leverage insights from relevant Hilton and Market reports and implement strategy/tactic accordingly.

  • Control and coordinate participation in annual trade shows for the highest productivity and ROI for the cluster

  • Responsible for planning and overseeing different initiatives or projects within the organization, from the initial idea through to completion to maximize hotel performance.

  • Reports, escalates and presents progress and outcomes to senior management and teams as needed
    · Implements and delivers outcomes.

Sales Quality:

  • Drives adoption in-market of best practice / improvement initiatives deployed by Sales Operations and the

  • Centre of Excellence to maximize benefit for the region, and coaches team members.

  • Ensure hotel have adequate sales tools, materials, content for proposals and…

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