Client Specialist - Athens Radio

Location: GA-Athens

Job Title: Client Performance Specialist - Athens Radio

The Client Performance Specialist focuses on campaign and performance management for our portfolio of digital advertising clients. The Client Performance Specialist works closely with our local market sales teams, specialist teams and our internal operations teams to understand how our advertising campaigns are performing holistically. In terms of campaign management, the individual in this role will be responsible for keeping an overarching view of our advertisers' media plans and goals and ensuring that our local stakeholders and clients are served with the best-in-class customer care.

The individual must be able to collect, mine, and interpret campaign data, developing actionable insights in an executive level report that increases ROI for our advertisers.

This individual must maintain comprehensive knowledge of all aspects of digital products including product offerings, protocols, and KPI management. They must have a strategic mindset, being able to review campaigns' performance outcomes and make strategic decisions on what levers need to be pulled to optimize client campaigns. The individual must be a team player, with the ability to collaborate with internal and external stakeholders while analyzing performance and developing strategies.

Clear and concise communications will be key for the individual to succeed.

Previous experience in digital campaign analytics and creating client-facing deliverables is critical. The Client Performance Specialist must have in-depth knowledge of digital analytic platforms, being confident in accessing and pulling data in systems such as Google Analytics, Google Ads, Facebook, and more. A basic knowledge of ad tags/trafficking and conversion management (Google Tag Manager) will only help this individual excel in the role.

An analytically curious mind is key.

• 2-4 years of experience working in a digital advertising operations role, working with sales and marketers
• 2-4 years of experience in campaign and performance management
• Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development
• Working knowledge in ad platforms and reporting in systems such as:
  Google Analytics, Google Ads, general Google Marketing Platforms, Facebook, CM360/DV360/SA360, etc. Google Analytics and Google Ads certifications are required
• Knowledge of ad tagging and the CM Trafficking, Reporting, & Attribution platforms and ability to formulate appropriate recommendations to improve client ROI is a plus
• Analytical and possess the ability to evaluate data and interpret results for client-facing deliverables
• Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results
• Excel skills needed for interpreting data for insights and superior PPT skills for visualizing the outcomes and opportunities
• Proven skills in digital campaign management including processing, trafficking, and monitoring performance against established expectations
• Excellent written and verbal communication skills…