Public Relations Content Creator

Job Title:

Public Relations Content Creator

The Public Relations (PR) Content Creator is a masterful content architect and storyteller who understands that effective communication is grounded in purposeful, high-impact content. This role leads the development of content that doesn’t just inform— it advances critical communications objectives and strengthens the brand.

With newsroom-caliber writing skills, a product‑manager mindset, and a strong eye for visual storytelling, the PR Content Creator plans, creates, and optimizes content across all platforms. This includes producing high‑quality copy, video, graphics, and other multimedia assets that align with strategic objectives, collaborating with other content creators throughout the Commission. The PR Content Creator manages content pipeline with intention—setting priorities, upholding brand and quality standards, and ensuring all content supports the Commission’s communications and reputation goals.

Adept at working across teams, they translate a variety of content types and topics and transform into compelling narratives and media‑ready materials. Their work becomes the foundation for the team to amplify the brand’s voice through various media, digital, and stakeholder channels—ensuring every message is aligned, on‑brand, and impactful.

The ideal candidate should have a proven ability to create campaigns and messaging that spark interest, drive engagement, and inspire action. We are looking for someone who is not only highly creative, but also able to craft compelling content that connects emotionally with diverse audiences and strengthens the public presence of the California Strawberry brand.

As the Commission’s primary video storyteller, the PR Content Creator edits and produces high‑quality video content, including storyboarding, shooting, post‑production and final distribution.

A collaborative, creative thinker, the PR Content Creator is a core contributor to the Commission’s communications effort working closely with the Public Relations Director and extended team. They demonstrate excellent attention to detail and maintain a focus on flawless and timely tactical execution to ensure successful project deliveries.

The position is located in the Watsonville Office. Up to 20% travel within California’s strawberry growing regions can be expected. The position is an exempt full‑time, in‑person position with a 40‑hour per week schedule, which includes benefits. The normal schedule is Monday through Friday from 8am to 5pm.

This position requires the ability to perform essential in‑person activities, with the appropriate safeguards, including a vaccination(s) in accordance with Title VI, the ADA, EEOC guidance, and FEHA.

• Advanced skills in copywriting, editing, video production, and content creation.
• Develops and maintains an editorial calendar for the reputation program that aligns with the industry calendar.
• Collaborative team player with strong interpersonal skills.
• Proficient in digital content tools and publishing platforms.
• Tech‑savvy and experienced with platforms and tools including Word Press, Canva, Meta Business Suite, Meltwater, Adobe Creative Suite (Illustrator, etc.), Sprout Social, Cap‑Cut, AI, SharePoint, and more.
• Bachelor’s degree in a communications‑related field.
• Minimum of five years’ experience in content creation.
• Critical thinking and problem‑solving skills.
• Ability to calculate basic math functions including, addition, subtraction, multiplication, and division.
• Ability to lift up to 50# (lbs.)
• Must be authorized to work in the United States.

• Fluent in English and Spanish, both spoken and written.
• Experience with Website, Photoshop, media tools such as Cision, Constant Contact, Wordpress, etc.and other software platforms
• 10+ years’ related experience
• Familiarity with agricultural operations
• Science or technical writing background

You’ll be part of a mission‑driven team dedicated to supporting California strawberry growers, shippers, and processors. In this role, you’ll help strengthen…