Director of Innovation Marketing Insights

Director of Innovation Marketing Insights

Director of Innovation & Insights

This remote/full-time/direct-hire position has salary based on experience: $175k-$225k.

Base pay range

$/yr - $/yr

Director of Recruiting at JMS Technical Solutions, Inc.

Our client in California is seeking a Director of Innovation & Insights to join their team!

The Director of Innovation & Insights leads the end-to-end insights and innovation pipeline, shaping strategic growth opportunities rooted in consumer understanding and market foresight. This role establishes and operationalizes a consumer‑centric insights function, guiding early‑stage ideation through concept testing, validation, and post‑launch optimization. Partnering closely with Brand, Product, Sales, E‑Commerce, and Executive Leadership, this leader ensures the organization advances a differentiated, insight‑driven pipeline aligned with long‑term vision and commercial goals.

Key Responsibilities Consumer & Market Insights Leadership

• Build and oversee an integrated insights ecosystem leveraging qualitative and quantitative research, syndicated data, social listening, segmentation, and trend tracking.
• Translate consumer and market learning into actionable strategies, refined brand positioning, and innovation concepts.
• Champion the internal voice of the consumer, advocating for unmet needs, behaviors, and demand drivers.
• Synthesize insights to inform strategic decisions across teams and business units.
• Maintain frameworks that ensure insights are accessible, actionable, and aligned to business priorities.
• Lead cross‑functional ideation, innovation steering, pipeline prioritization, and stage‑gate readiness.
• Identify white‑space opportunities across categories, formats, benefits, and channels.
• Develop compelling product concepts and business cases to address emerging opportunities.
• Partner with Product, R&D, Brand, Sales, Operations, and Regulatory to advance concepts from idea to execution.
• Ensure the pipeline balances creativity with commercial viability and long‑term strategic fit.

Foresight & Strategic Growth Planning

• Conduct long‑range foresight and category mapping to identify future‑state growth platforms.
• Maintain a rolling three‑year innovation roadmap aligned to brand, channel, and consumer priorities.
• Monitor competitive activity, cultural trends, ingredient innovation, and regulatory dynamics to guide strategic planning.
• Anticipate shifts in consumer expectations and market dynamics to proactively shape investment focus.
• Provide strategic recommendations that inform planning cycles and executive decision‑making.
• Design and manage concept testing, pricing studies, volumetrics, and market research initiatives.
• Partner with Retail, Performance Marketing, and E‑Commerce teams to structure A/B and in‑market testing.
• Lead post‑launch analysis, synthesizing performance results and consumer feedback.
• Translate learning loops into ongoing product and pipeline improvements.
• Establish best‑practice testing frameworks that accelerate organization‑wide learning.

Cross‑Functional Collaboration & Influence

• Act as a strategic partner to Brand, DTC, Amazon, Sales, and International teams, ensuring insights shape messaging, positioning, and expansion.
• Communicate insights and recommendations visually and compellingly for stakeholders at all levels.
• Build and lead a high‑performing insights function.
• Manage research vendors, agencies, and external partners.
• Foster an insight‑driven culture that influences decision‑making across the business.

Qualifications

• 8–12+ years of experience in Consumer Insights, Innovation, Strategy, or Growth roles within CPG, wellness, or supplement industries.
• Proven success in building consumer‑first product pipelines and influencing cross‑functional partners.
• Deep expertise in insight methodologies and turning research into strategic action.
• Strong innovation acumen with a balance of creativity and commercial rigor.
• Demonstrated ability to lead end‑to‑end research, new product development, and innovation governance.
• Experience operating across multiple channels, including Amazon, DTC, Retail, and Professional.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Information Technology

Industries

• IT System Operations and Maintenance
• IT System Custom Software Development
• IT System Data Services

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