Sales Executive

Superior Foods International connects food producers around the world with customers in the retail, food service, and food manufacturing sectors. We specialize in frozen fruits, vegetables, and other food products, building long-term partnerships through reliable supply, product quality, and exceptional customer service.

Superior Foods International is seeking a results-driven Sales Executive to grow our customer base, expand existing business, and develop new opportunities across retail, food service, and food manufacturing channels. This role is ideal for an experienced sales professional who enjoys building relationships, identifying commercial opportunities, and converting them into profitable, long-term partnerships.

The successful candidate will work closely with sourcing, operations, quality, logistics, and customer service teams to ensure customers receive exceptional service and dependable execution.

• Develop and execute strategic sales plans for assigned customers, channels, and product categories.
• Identify, qualify, and pursue new business opportunities in retail, food service, and food manufacturing.
• Grow and maintain customer accounts by understanding customer needs and offering tailored product solutions.
• Lead customer presentations, pricing discussions, negotiations, and commercial agreements.
• Manage opportunities from initial prospecting through qualification, first shipment, and ongoing account growth.
• Partner with sourcing teams to align customer needs with product availability, pricing, specifications, and supply capabilities.
• Collaborate with logistics, quality assurance, finance, and customer service teams to ensure successful execution and issue resolution.
• Manage pricing and account profitability while evaluating costs, margins, payment terms, and commercial risks.
• Maintain an accurate sales pipeline and forecast future business opportunities.
• Monitor industry trends, competitive activity, and market developments.
• Represent Superior Foods at customer meetings, trade shows, and industry events.
• Mentor and support junior sales team members.

• Minimum 5 years of business-to-business sales or account management experience.
• Proven success developing new business and growing customer relationships.
• Strong negotiation, presentation, and relationship-building skills.
• Ability to evaluate pricing, margins, volumes, and contract terms.
• Experience managing complex sales cycles with multiple stakeholders.
• Strong organizational skills with a high level of accountability and follow-through.
• Advanced Microsoft Excel skills.
• Experience working with CRM and ERP systems.
• Willingness to travel domestically and internationally as business needs require.

• Food industry sales experience, particularly within frozen foods, produce, ingredients, private label, or food service distribution.
• Bachelor's degree in business, Agriculture, Food Science, or a related field.
• Existing relationships within retail, food service, or food manufacturing sectors.
• International sourcing experience.
• Spanish or other language proficiency.

You are proactive, relationship-focused, and driven by results. You are comfortable opening new doors, developing long-term partnerships, and balancing sales growth with profitability. You communicate effectively, follow through on commitments, and thrive in a collaborative environment where commercial success depends on strong partnerships across multiple departments.

In this role, success will be measured by:

• Profitable sales growth.
• Customer retention and expansion.
• Conversion of qualified opportunities into long-term business.
• Quality of account planning and forecasting.
• Achievement of agreed sales and margin objectives.

During your first year, you will establish strategic account plans, build a strong sales pipeline, and deliver measurable progress toward company growth goals.