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Digital Marketing Analyst

Job in Waukee, Dallas County, Iowa, 50263, USA
Listing for: Placements24
Full Time position
Listed on 2026-10-20
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing
Salary/Wage Range or Industry Benchmark: 22000 - 33000 USD Yearly USD 22000.00 33000.00 YEAR
Job Description & How to Apply Below
About the Role

Our client is seeking a data-driven and analytical Digital Marketing Analyst to join their team in Paarl . This role is essential for measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels. You will transform raw data into actionable insights that guide strategic decisions, optimize marketing spend, and improve ROI. The ideal candidate possesses strong analytical skills, expertise in data visualization tools, and a deep understanding of digital marketing metrics and methodologies, working within a hybrid model that blends office collaboration with remote flexibility.

Key Responsibilities
  • Track, measure, and analyze the performance of digital marketing campaigns across paid search, social media, email, and display advertising.
  • Develop and maintain dashboards and reports to communicate key performance indicators (KPIs) and insights to stakeholders.
  • Conduct deep-dive analysis into campaign data to identify trends, opportunities, and areas for improvement.
  • Collaborate with marketing teams to define campaign goals, implement tracking mechanisms, and ensure data accuracy.
  • Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
  • Stay current with the latest analytics tools, methodologies, and digital marketing trends.
Requirements
  • Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
  • Minimum of 3 years of experience in digital marketing analytics or a related data analysis role.
  • Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
  • Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
  • Strong understanding of digital marketing channels, metrics, and attribution models.
  • Excellent analytical, problem-solving, and communication skills, with the ability to present complex data clearly.
Benefits
  • Competitive salary and performance-based bonuses.
  • Hybrid work arrangement offering a blend of office and remote flexibility.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and training in analytics.
  • Collaborative team environment focused on data-informed decision-making in Paarl .
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