Marketing Director

Premiere Dance Project is a dance studio with locations in Waukee and West Des Moines, Iowa. We provide high-quality dance education for children ages 1.5–18 through classes, programs, and events designed for every skill level. Our team believes deeply in the impact dance can have on a child’s life, and we work hard to make that experience the best it can be through a positive culture, transparent communication, and a comprehensive dance experience for every family.

Joining our team means actively shaping a child’s confidence, discipline, friendships, and long-term growth - and making a meaningful impact through the work you do every day.

Through dance, we unlock potential and empower children to succeed in every stage of life.

• Ownership
  - Take initiative. Follow through. Own your impact.
• Excellence
  - Do it right. Do it well. Do it once.
• Growth
  - Keep evolving. Growth is the standard.
• Coachability
  - Listen fully. Learn quickly. Apply immediately.

The Marketing Director is responsible for leading Premiere Dance Project’s marketing strategy and execution with a primary focus on student acquisition, enrollment growth, and measurable marketing performance. This hands-on role owns paid advertising, campaign strategy, content, email marketing, website and landing-page optimization, tracking and attribution, creative production, and overall brand execution. The Marketing Director is expected to independently manage Meta Ads, evaluate performance, identify opportunities, test new strategies, and make data-informed decisions while maintaining a strong, consistent brand across every customer touchpoint and aligning marketing efforts with Premiere’s enrollment, revenue, and growth goals.

• Performance-Driven
  - Understands that marketing must produce measurable business results. Comfortable owning lead generation, monitoring conversion performance, and making decisions based on data rather than simply completing marketing tasks.
• Strategic + Hands-On
  - Able to develop the strategy and execute it. This person can move comfortably between analyzing advertising performance, planning a campaign, writing an email, reviewing a landing page, and creating a piece of content.
• Strong Paid Media Marketer
  - Has meaningful hands-on experience inside Meta Ads Manager and understands campaign structure, targeting, retargeting, creative testing, budget allocation, optimization, and performance analysis.
• Creative + Brand-Minded
  - Has strong visual judgment and understands how messaging, creative, photography, video, design, and customer experience work together to build a recognizable brand.
• Analytical
  - Comfortable evaluating marketing metrics, identifying patterns, diagnosing problems, and determining what should be tested or changed.
• Proactive + Resourceful
  - Does not need step-by-step direction to move work forward. Identifies problems, recommends solutions, improves systems, and takes ownership of outcomes.
• Organized
  - Able to manage multiple campaigns, deadlines, programs, locations, creative projects, and recurring marketing responsibilities without losing attention to detail.
• Collaborative
  - Works effectively across departments and understands how Marketing, Enrollment, Programs, and Operations must work together to create an exceptional customer journey.
• Growth-Oriented
  - Open to feedback, proactive in exploring new strategies, and committed to continuous improvement.

• Develop and implement comprehensive marketing strategies to drive enrollment, brand awareness, and community engagement.
• Create, schedule, and manage high-quality content across social media, email campaigns, and studio communications.

• Capture, edit + manage…