Marketing Manager

Marketing Manager – Wisconsin Institute of CPAs – Waukesha, WI

The Wisconsin Institute of CPAs (WICPA) is the premier professional organization representing CPAs, accounting, and business professionals. With nearly 7,000 members, WICPA is dedicated to serving, building, and advocating for a diverse demographic of professional members.

We are seeking an outgoing individual with a strong marketing and video portfolio. The ideal candidate is a strategic, creative, data driven marketing professional.

This position is responsible for writing creative marketing copy (for print, digital and video formats) for education programs, special events, emails, brochures, membership materials, ads and other projects to create high quality communications that increases member participation and engages new audiences; external advertising; video production; researching, writing, editing and proofing content in accordance with AP and WICPA style guide.

The position also researches promotional items, compares costs, follows branding guidelines, and places orders. Coordinates all production schedules and communications calendar for all marketing projects. Takes initiative to research print, electronic and design trends and new technologies. Must have knowledge of budgets and makes recommendations to promote cost efficiencies and increase revenue. Works with outside vendors as necessary; maintain and build new relationships with vendors.

• Develop and implement marketing strategy, objectives and tactics to effectively market and promote the WICPA including in-house and external ads, programs, products, benefits and services to all business partners, related organizations and the general public at large.
• Write creative marketing copy for education programs, special events, emails, brochures, internal ads, membership campaigns, communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences.
• Research, write, edit and proof content in accordance with AP and marketing style guide; verify details/data of content.
• Develop and execute a comprehensive video marketing strategy that aligns with overall company marketing objectives.
• Responsible for the production of video content ensuring creativity, quality and WICPA style guides are followed, while adhering to established deadlines. Includes creative concepting, scripting, shooting and editing.
• Conceptualize and develop creative briefs for a variety of video content, including CEO messages, brand stories, demos, social media clips, and testimonials.
• Maintain production studio and video production equipment. Identify new equipment or maintenance needed for fiscal year budgets.
• Manage the communications content calendar and distribution strategy across various platforms.
• Research the target audience's viewing habits and platform preferences to ensure maximum reach and engagement.
• Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommend external advertising and marketing opportunities and serve as the primary contact for advertising representatives.
• Continuously create new and enhanced marketing copy and put forth new creative concepts, recognizing importance of order of content, layout, logistics, audience, program/activity emphasis, and call to action.
• Prioritize multiple jobs with flexibility, meeting quality objectives and deadlines.
• Track, measure, review and analyze marketing campaigns, including events, for effectiveness; provide quarterly reports.
• Research promotional items, compare costs, follow branding guidelines, order items.
• Coordinate all production schedules and communications calendar for all marketing projects.
• Research, identify and recommend new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members.
• Must have knowledge of budgets and make recommendations to promote cost efficiencies and increase revenue.
• Work with outside vendors as necessary; maintain and build new…