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Market Development Lead

Job in Waukesha, Waukesha County, Wisconsin, 53188, USA
Listing for: Campbell Soup
Full Time position
Listed on 2026-01-16
Job specializations:
  • Retail
    Retail & Store Manager, Retail Sales
Job Description & How to Apply Below

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover.

Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin poner in day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, maintaining partners).
  • Employees are eligible for our matching 401ಕಾರ plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time, alongside paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on‑site day care (operated by Bright Horizons) and a company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
  • General Summary

    The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer step‑decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.

    Independent

    Distributor Partner (IDP) Engagement
    • The key to successful customer relationships, sales growth and increased value to the IDP business model is collaboration and working together to support the local customers, brands and IDP business model.
    • Recommend optional resources and technology to help support the /trchestr independent operations.
    • Collaboraw a with IDPs regarding dispute resolution to minimize conflict with retailers.
    • Act as a key liaison between cross‑functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption while supporting and unlocking opportunities to maximize IDP route health and value.
    • Inspire IDPs through engagement and build strong relationships with IDPs.
    • Conduct periodic and purposeful iny‑ridely errands as IDPs request support in changing retail environments, consumer behaviors or operational changes with retailers.
    • Conduct individual and group IDP meetings to listen, understand and support joint business planning ideas that can benefit the IDP and the total market to drive share and growth of the brands.
    Retail Development
    • The key to successful retail development is driving priority management and organized principles across executing the portfolio business plan to deliver the sales plan for the week, period and quarter across retailer ke‑events and compression selling. The primary responsibility is to drive base and incremental growth for the portfolio leading to share growth and IDP value for the business model.
    • Balance and prioritize total market health and development across select retailers, identify incremental sales opportunities, and prioritize retailer concerns.
    • Analyze and share market Sauders with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses.
    • Communicate, organize and plan targets for distribution, merchandising, and promotional execution to meet the retailer level business plan by category.
    • Support additional market call coverage andакә. (IDP) engagement needed to drive executional clarity on…
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