Senior Manager, Direct Channel Management

Senior Manager, Direct Channel Management

About INNIO
INNIO is a global energy technology leader, driving the transition to net‑zero through innovative solutions in hydrogen, biogas, and advanced digital platforms. With strong roots in Austria and an established presence in the US, INNIO’s brands—Jenbacher, Waukesha, and MyPlant—deliver scalable, resilient energy solutions worldwide. We are committed to sustainability, operational excellence, and an inclusive, growth‑oriented culture.

The Senior Manager, Direct Channel Management will lead the development and execution of strategic channel sales initiatives for Waukesha Engines across the Americas. This role is responsible for managing relationships with channel partners, including distributors, packagers, and service providers, to drive revenue growth, expand market reach, and ensure alignment with INNIO’s business objectives.

• Develop and implement channel sales strategies to grow sales of new units, remanufactured equipment (reUp), parts, and services.
• Optimize channel partner performance through strategic planning, KPI monitoring, and capability assessments.

• Build and maintain strong relationships with key channel partners and end‑user customers.
• Support onboarding, training, and development of channel partners to ensure alignment with Waukesha’s standards and goals.

• Collaborate with internal teams (Sales, Marketing, Product Line, Service) to support partner campaigns and product launches.
• Provide technical and commercial support to partners during the sales cycle.

• Track and analyze channel performance metrics; identify areas for improvement and growth.
• Prepare regular reports and forecasts using CRM and analytics tools.

• Identify new market opportunities and channel expansion strategies.
• Represent Waukesha at industry events, conferences, and partner meetings.

• Bachelor’s degree in Business, Engineering, Marketing, or related field.
• 7+ years of experience in channel sales, partner management, or industrial equipment sales.
• Proven success in managing complex partner ecosystems and achieving sales targets.
• Strong understanding of the industrial engines market, preferably in oil & gas or power generation.
• Excellent communication, negotiation, and relationship‑building skills.
• Proficiency in CRM systems (Salesforce preferred) and data analytics tools.
• Willingness to travel up to 50% across the Americas.

• Experience with OEM channel models and aftermarket sales.
• Familiarity with Waukesha product lines (VGF, VHP, 275GL+, mobile
  
  FLEX).
• Strategic thinker with a hands‑on approach to execution.
• Ability to work cross‑functionally in a global matrix organization.

Mid‑Senior level

Full‑time

Sales and Business Development