Creative Services Director - Wsaw

WSAW-Station-Wausau, WI 1114 Grand Avenue Wausau, WI 54403, USA

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WSAW is Wausau's first TV station, debuting in 1954. It serves as the CBS affiliate for northcentral Wisconsin. Together with WZAW, the region’s FOX affiliate, WSAW/WZAW-TV produces more than 30 hours of news each week. We work hard and celebrate our wins. In 2025, the news team was recognized as the Wisconsin Broadcasters Association “News Operation of the Year” and – for the 8th straight year – WSAW was named small market “Station of the Year” (for coverage airing in 2024).

Also in 2025, WSAW’s podcast— Forgotten:
Wisconsin Cold Cases—was honored with a Regional Edward R. Murrow Award for the second straight year.

North central Wisconsin is known as the "Crossroads of Commerce." Wausau is centrally located within 3 hours or less of Minneapolis, Milwaukee, and Green Bay, and is just a two-hour drive from Madison, the state's capital city. In Wausau, you will live and work where people come to vacation each year. Whether you're skiing down the slopes of Granite Peak, boating on Lake Du Bay, or enjoying Concerts on the Square or a show at the Grand Theater in downtown Wausau, there’s something for everyone, and you will enjoy the community we serve.

Our team works hard to make a positive difference. For 23 years, our Share Your Holidays annual food drive has raised more than $1.6 million to fight hunger across the region we call home. Through our annual WSAW Diaper Drive, we've also collected thousands of diapers and dollars to support local families in need.

WSAW/WZAW-TV, the Gray Media-owned CBS and FOX affiliate in north central Wisconsin, is seeking its next Creative Services Director to oversee the station's marketing and promotions strategies, elevate our community partnerships, and grow the local business of our clients through commercial production and digital campaigns. The ideal candidate is a highly motivated, creative individual with a proven track record of leading and teaching a team, and creating systems to successfully manage multiple projects  person we hire must be “hands on” and have a daily, noticeable impact on our own product and client business.

You will manage all aspects of commercial production, gaining the trust of our clients and station partners throughout the creative process—from pre to post production. Internally, you will partner with the General Manager to develop the marketing plan—shaping our strategy and ensuring we’re on point and executing our brand, Live. Local. First. You will set new expectations to elevate First Alert Weather and a digital-first philosophy, and produce timely proof of performance spots to set the station apart from competitors.

Within the community, you will serve as a station ambassador—representing the station professionally and responsibly at a number of events and championing our major initiatives, including our annual Share Your Holidays campaign benefiting local food pantries and the News Channel 7 Diaper Drive.

As our Creative Services Director, you will manage a group of creative producers, editors, and videographers. You must be a mentor and inspire excellence, and be…