Marketing Generalist

The Marketing Communications Generalist partners with the Marketing Communications team to support strategic initiatives that enhance the customer experience. This role contributes to outward‑facing marketing efforts across eight market teams within three industrial adhesives business units.

Responsibilities include supporting tradeshow execution, developing promotional and sales enablement materials, and managing marketing projects. The role works collaboratively with internal teams and external partners to ensure marketing activities support business objectives.

The ideal candidate can work both independently and cross‑functionally in a global, matrixed environment and thrives in a fast‑paced, agile setting with strong project management skills.

• Create, manage, and gather feedback for marketing communications project plans ensuring alignment of resources to established goals and objectives. Track ROI for measuring effectiveness of marketing initiatives. (10%)
• Engage in various aspects related to 1. content creation, including marketing email writing and blog support as needed
  2. content promotion on social media;
  3. event and marketing strategy support to promote products through digital and direct channels. (30%)
• Support coordination of trade shows including planning, logistics and execution. On‑site support of larger trade shows to ensure effective execution. (30%)
• Support customer‑facing events including external trainings and open houses. (10%)
• Support graphic design of labels and other documents, such as PowerPoint presentations for external use. (10%)
• Perform limited administrative duties as required including invoice processing and budget tracking. (10%)

• Minimum 2 years of Digital Marketing Experience
• Bachelors degree in Digital Marketing, Marketing, Communications or business
• Proficient in MS Office (Word, Excel, PowerPoint)
• software) preferred
• Demonstrates the ability to gain the support necessary to drive successful projects through a matrix organization
• Excellent interpersonal, writing and verbal communication skills
• Excellent organizational skills and attention to detail
• Ability to meet deadlines, while managing multiple projects
• A self‑starter that can adapt quickly to changes and re‑setting of priorities
• Must show the ability to complete projects with minimal supervision
• Ability to travel 10-25% of the time

#LI-SG1

Who we are? Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player.

We thrive as One Arkema, comprised of many businesses and brands including Bostik, Arr Maz, and more! and operating with a global reach in 55 countries with more than 21,100 employees. Each one contributes to positioning Arkema as a recognized leader of specialty chemicals and advanced materials, reporting annual sales of €9.5 billion, of which 2.9% allocated to R&D for 1,800 researchers in 17 R&D centers.

If you pursue excellence, love innovation and are inspired by challenges, we encourage you through  to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio‑based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation.

Changing the world requires the right formula. The right formula consists of our innovative and sustainable materials, and you. Join us to develop the materials of tomorrow and make a difference together. What are you made of?

The legal information below pertains specifically to positions posted in the United States, however we strive for diversity, equity and inclusion in all the countries that we hire. Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc.

complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting and hiring.

Nearest Major Market:
Milwaukee

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Communications, Marketing Communications, Event Marketing, Graphic Design, Marketing, Creative